Insights Analyst (Contract)

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is looking for an Insights Analyst to join our rapidly growing Online Acquisition team. You should be data driven, quantitative at heart, and a problem solver. Within this role, you will have a pulse on all performance marketing data and help drive tactical decision making. We are looking for an individual interested in the intersection of marketing and analytics that can quickly assess and quantify opportunity for growth, diagnose problems, define KPIs and efficiency metrics, and make data-driven recommendations in a short period of time.


  • Monitor marketing data and trends to help improve online marketing channels in a rapidly changing environment
  • Own online marketing spend reporting to ensure that KPIs are being met
  • Coordinate internally to share key learnings with other teams and leads to accelerate Driver and Passenger growth
  • Determine budget allocation decisions for online acquisition efforts
  • Dive deep into campaign performance data to identify opportunities for improvement
  • Be a data master, develop strong hypothesis and independently solve problems to provide actionable insights
  • Build reports in Tableau for the acquisition team that will help drive channel optimization and efficiency


  • 1+ year(s) of professional experience (Consulting, Finance, Marketing)
  • BA / BS degree in a quantitative discipline (Business, Economics, Statistics)
  • Proficient in Excel (Pivot Tables, Advanced Formulas, Data Manipulation)
  • Advanced SQL proficiency
  • Experience with Tableau or other data visualization technology
  • Ability to work and thrive in fast-paced and high-pressure environment
  • Proven ability to manage multiple, competing priorities simultaneously
  • Positive can-do attitude with strong initiative and follow through
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

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