Operations Strategy Manager, Local Marketing

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is looking for a proven leader to drive our strategy and operations across our markets' local marketing.  In this role you you will report to the Head of Local Marketing.  You will be responsible for developing, selling-in, and implementing strategy recommendations, including leading the execution of programs.  In this role, you will own important strategic decisions for Lyft and work closely with the cross-functional leadership team of the company.  You will work closely with all functions to directly impact the passenger experience across our markets.  

We’re looking for a strategic thinker who can move fast, build and optimize programs.  You are a rockstar who partners well cross-functionally with headquarter and regional teams, as well as externally.  You easily balance the quantitative and qualitative sides of marketing.


  • Analyze trends by market, evaluate performance, and effect of programs and promotions
  • Develop and implement go-forward strategy recommendations
  • Work cross-functionally across product, operations, marketing, local teams and more to bring programs to life and evaluate performance
  • Operationalize strategic projects of today into the realities of tomorrow
  • Analyze market by market and national trends in passenger growth, engagement, and retention to identify opportunities


  • 5+ years experience with a mix of management or strategy consulting and operations experience
  • Experience analyzing trends, developing and executing strategic programs
  • Balance strategic thinking with an entrepreneurial, get-it-done attitude
  • Quantitative and measurement focused, while also excelling at communications - you are an influential writer and speaker, whether communicating internally or with partners
  • Experience working cross-functionally
  • Excellent analytical, strategic planning, and project management skills
  • Ability to operate in a fast-paced, quickly changing environment
  • Independent thinker
  • MBA is a plus
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/