Product Marketing Manager, Retention

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is building out the Product Marketing team to support our rapidly growing ridesharing platform. The Product Marketing team partners closely with the Product team to help inform design and positioning of new products using consumer insights, drive campaigns when rolling out new products, and optimize current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products and features to market.


  • Be the voice of the driver within the product organization
  • Be the expert of your end user by conducting user research and leveraging user data. Leverage customer insights to develop strategy, positioning, and provide feedback cross-functionally
  • Develop and drive an overarching driver retention and loyalty strategy in conjunction with the product and engineering teams to increase driver engagement
  • Continuously optimize and assess the driver lifecycle to increase conversion and engagement
  • Work cross-functionally with product, brand, design, research, operations, support, etc. regularly to support on-going product launches and go-to-market strategies


  • B.S. required; Masters preferred
  • 4+ years experience in product marketing, with a focus on engagement and retention
  • Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions
  • Experience working on consumer loyalty and retention programs
  • Ability to independently drive experimentation frameworks focused on engagement (i.e. A/B tests on copy and design)
  • Strong Excel, SQL, and analytical skills
  • Experienced in developing and applying consumer insights to inform and optimize the product experience
  • Very strong written communication skills
  • Thrives in a fast-paced environment with a bias towards action
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/