Product Marketing Manager, Retention & Loyalty

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is building out the Product Marketing team to support our rapidly growing ridesharing platform. The Product Marketing team partners closely with the Product team to help inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.


  • Develop and drive an overarching driver retention and loyalty strategy in conjunction with the Product, Operations, and Engineering teams
  • Be the voice and expert of the driver audience
  • Leverage user insights and data to develop the strategy, positioning, and launch framework in order to increase driver retention
  • Continuously optimize and assess the user lifecycle to increase conversion
  • Work cross-functionally with Product, Design, Research, Operations, Brand, Support, etc. to support on-going product changes and go-to-market strategies


  • Bachelor’s degree
  • 4+ years experience in product marketing, with a focus on retention
  • Experience working on consumer loyalty and retention programs
  • Analytical thinker and experience in data-driven marketing
  • Results driven with the ability to analyze complex data to inform strategic decisions
  • Ability to independently drive experimentation frameworks focused on engagement
  • Strong SQL, Excel, and analytical skills
  • Experienced in applying consumer insights to inform and optimize the product experience
  • Very strong written communication skills
  • Thrives in a fast-paced environment with a bias towards action
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with both analytical and creative teams
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit Lyft's website.