Uncubed

Brand Media Manager

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one


Lyft is looking for a Media Manager to join the Marketing team in San Francisco, CA. You will be responsible for the strategy and implementation of Lyft's brand media efforts. The Media Manager will be focused on tracking brand media KPIs, translating campaigns into media goals, and working closely with external brand agency, Acquisition, Integrated Marketing, and Product Marketing on executing holistic channel campaigns on a national and local basis. This media all-star will report to the Senior Media Manager and be responsible for implementing media strategies to grow Lyft’s awareness and other brand attributes.

RESPONSIBILITIES

  • Execute Lyft’s brand media strategy day to day
  • Work closely with agency and media partners to ensure Lyft is maximizing every dollar spent and optimizing to brand goals
  • Act as brand media agency’s day to day contact, ensuring accountability, answering questions, providing direction, and assisting the Media Director with plan feedback
  • Own brand organizational documents – budgets, flowcharts, etc.
  • Work with the acquisition team on tactical pieces – ad serving, test setup, etc.
  • Act as lead on planning and maintaining local level brand plans for key markets
  • Identify and champion innovative brand media opportunities
  • Work closely with Analytics to track Brand goals across channels and the funnel
  • Monitor media landscape and keep team updated on current trends

EXPERIENCE AND SKILLS

  • 5+ years of cross-channel media marketing experience, primarily brand based but knowledge of social, DR, analytics, and testing is a plus
  • A strong track record of developing and maintaining highly collaborative cross-functional relationships
  • Experience working with media agencies, reviewing and providing feedback
  • Exceptional verbal and written communication skills
  • Experience managing multiple projects, in a fast-paced, high volume environment
  • Scrappy, game for any task, and able to adapt to change
  • Ability to think nimbly and creatively, to come up with out-of- the-box solutions
  • Demonstrate a strong sense of ownership and thought-leadership
  • A very high level of intellectual curiosity
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go.

Ride by ride, we’re changing the way our world works.

Want to learn more about Lyft? Visit https://www.lyft.com/