Senior Brand Media Manager

Lyft, San Francisco, CA

Lyft is your friend with a car, whenever you need one

Lyft is looking for a Senior Media Manager to join the Marketing team in San Francisco, CA. You will be responsible for the strategy and implementation of Lyft's brand media efforts. The Media Manager will be focused on tracking brand media KPIs, translating campaigns into media goals, and working closely with external brand agency, Acquisition, Integrated Marketing, and Product Marketing on holistic channel campaigns on a national and local basis. This media all-star will report to the Media Director and be responsible for implementing media strategies to grow Lyft’s awareness and other brand attributes.


  • Plan and execute Lyft’s brand media strategy
  • Work closely with agency and media partners to ensure Lyft is maximizing every dollar spent and optimizing to brand goals
  • Manage brand media agency’s workload, ensuring accountability, sticking to workback schedules, managing work flow, and assisting the Media Director with feedback
  • Lead the planning and execution of select campaigns that support events, product and partnerships
  • Function as a double check on organizational documents – budgets, flowcharts, etc.
  • Work with the acquisition team on tactical strategy
  • Oversee manager role on planning and maintaining local level brand plans for key markets
  • Identify and champion innovative brand media opportunities
  • Work closely with Analytics to track Brand goals across channels and the funnel
  • Monitor media landscape and keep team updated on current trends


  • 7+ years of cross-channel media marketing experience, primarily brand based but knowledge of social, DR, analytics, and testing is a plus
  • A strong track record of developing and maintaining highly collaborative cross-functional relationships
  • Experience working with media agencies, reviewing and providing feedback
  • Exceptional verbal and written communication skills
  • Experience managing multiple projects, in a fast-paced, high volume environment
  • Experience managing, mentoring, and growing careers of support team members
  • Scrappy, game for any task, and able to adapt to change
  • Ability to think nimbly and creatively, to come up with out-of- the-box solutions
  • Demonstrate a strong sense of ownership and thought-leadership
  • A very high level of intellectual curiosity
Lyft is an EEO employer that actively pursues and hires a diverse workforce, and pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

About Lyft

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Want to learn more about Lyft? Visit https://www.lyft.com/