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Associate Director of Marketing

Management Leadership For Tomorrow, Bethesda, MD

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Duration: Full-Time


Management Leadership for Tomorrow (MLT) is seeking a mission-driven marketer to join our Marketing and Communications team. MLT prepares men and women of color to become high-impact senior leaders who can transform our institutions and vulnerable communities. Spanning college through mid-career, MLT’s programs have driven breakthrough results for more than 8,000 underrepresented minorities and 130+ partners including industry-leading employers, social-sector organizations, and universities. MLT also provides a comprehensive solution for institutions that combines best-in-class recruitment, retention, diversity strategy, and certification offerings
 
As MLT enters a period of unprecedented growth, the Associate Director of Marketing will play a key role in growing the MLT brand. Reporting to the Director of Marketing & Communications, this role will design and lead multi-channel marketing campaigns that drive awareness and interest in MLT programs and strategic employer solutions to an array of key stakeholders. 

The Associate Director of Marketing is a highly visible role that serves as a strategic partner for multiple MLT teams including, Program Recruitment, Employer and Business School partnerships, Technology, and Development. This position is based in our Washington, DC-area office (Bethesda, MD).

Responsibilities

  • Design and lead digital marketing campaigns to recruit applicants for MLT’s college and MBA-level fellowship programs
  • Develop highly-effective business development materials that showcase MLT’s employer solutions to industry-leading employers
  • Lead the production process for marketing materials, such as video, creative assets, one-pagers, and landing pages
  • Brainstorm, recommend, and implement new and creative digital marketing strategies
  • Measure and report performance of all marketing campaigns, providing meaningful insights and actionable recommendations
  • Contribute to other aspects of the work of the Marketing and Communications team as needed

Qualifications

  • 7+ years experience in digital marketing, including strategic planning and execution that moves key audiences to target behaviors, such as starting program applications or submitting business inquiries
  • Experience executing results-based paid social media and email campaigns 
  • Proficiency with WordPress, HubSpot, and Google Analytics or similar platforms, such that training is minimal
  • Strong project management skills to drive the execution of marketing campaigns on time and within budget
  • Superior communication abilities, including written and verbal, resulting in persuasive content development that motivates target audiences to take a desired action (ex. starting a program application or engaging with MLTs business development team)
  • Video editing experience is preferred
MLT is committed to providing a safe and healthy workplace, and to modeling the highest degree of health standards for our Fellows, our Partners, and the communities we serve.  We expect all MLT employees and contractors to be fully vaccinated against the coronavirus (Covid 19), in accordance with ADA accommodations.  Visitors to MLT’s Bethesda, MD office or remote work sites should also expect to comply with this requirement.

Please apply to a position with MLT only if you are willing and able to prove that you are fully vaccinated against the coronavirus, regardless of work location.

About Management Leadership For Tomorrow

John Rice at CitiAs a Harvard MBA student in the early 1990’s, John Rice began delving into the reasons why there were few other students there who looked like him. He developed a thesis for a nonprofit organization that would provide the training, coaching and networks that traditionally have been unavailable to minorities. In 2002, after a successful career at Disney and the National Basketball Association, John left the private sector to found the organization he first envisioned in business school: Management Leadership for Tomorrow (MLT). Transforming Lives Today, MLT has transformed the careers and life trajectories of more than 6,000 Black, Hispanic and Native American women and men – from college students to seasoned executives. MLT partners with more than 100 leading companies, social sector organizations and universities to strengthen their recruitment and retention of diverse talent. Know-How. Navigation. Network. MLT’s distinctive model provides the know-how, navigation systems and network to ensure talented underrepresented minorities are able to get on and stay on the path to senior leadership. MLT’s Rising Leaders benefit from exceptional coaching, skills training, and a powerful, professional network unlike any other – peers, mentors and senior leaders who share experience, trust and a commitment to helping each other advance. MLT’s experience and expertise are influencing national conversations about opportunity, race, workforce diversity and economic mobility, and proving that these vexing gaps and inequities can be overcome.

Management Leadership For Tomorrow

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