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Principal Product Marketing Manager

Mendix, Boston, MA

We help enterprises achieve their digital goals


Mendix is on a mission to fundamentally reinvent the way applications are created, by abstracting the process and enabling everyone who has a stake in an enterprise’s digital future — business people and analysts, web developers, software engineers, even CEOs — to meaningfully participate, thereby creating better applications faster. Our goal is simply to create the future of software development.

The Position: Principal Product Marketing Manager
We're investing in Marketing to accelerate our momentum and extend our market leadership and we are looking for a dynamic, creative, and results-oriented Product Marketing Manager who has experience engaging the enterprise IT community. Come join us and help IT leaders uncover the value of using the industry leading low code application development platform.

Responsibilities Include:

  • Messaging, positioning, and creating marketing content that demonstrates differentiation compared to market competitors 
  • Working closely with product management to bring the voice of the market to product planning and acting as a product expert externally with the field, prospects and customers. 
  • Developing and collaborating on go-to-market strategies to engage IT leaders at the forefront of businesses driving innovation via multi-channel apps. 
  • Developing thought leadership messaging and campaign content 
  • Communicating the Mendix value proposition to the sales team and developing sales tools that leverage our insights as a unique solution differentiator 
  • Working on programs that attract and expand the IT leader audience 
  • Collaborating with Campaign and Content teams to ensure that the campaigns being built and launched are well connected - from initial messaging to the underlying campaign tactics and field execution 
  • Engaging with industry analysts to gain market insights and to convey the Mendix value proposition and success with our customer community 
  • Continuously monitoring, analyzing, creating, and sharing responses to market developments, customer behavior and competitor's activities

Required Education and Experience

  • Bachelor's Degree 
  • 6++ years of Product Marketing or Industry Marketing experience 
  • Strong knowledge of agile application development methodologies, application lifecycle management, DevOps and modern application frameworks. 
  • Good understanding of the aPaaS/PaaS and cloud market and technology space. 
  • Excellent communications and interpersonal skills and an ability to help customers find the right solution (not the obvious/easy one). 
  • A proven history of growing revenue through Product Marketing for both new and mature product lines 
  • Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations 
  • Bonus: Hands-on Knowledge and experience in mobile/web application development
Our Values
While we live on different continents and work on different things, we are one team with a shared mission and set of values. We are passionate and strive for new heights, professionally and personally. We value collaboration, initiative and hands-on creativity. Above all else, we believe in a culture of growth, respect, and fun.

Make your career at Mendix.
There are precious few jobs that let you create the future. But you’ll find one at Mendix. We pioneered low-code software development technology, which is arguably one of the most transformative technologies of the 21st century for building applications. Already, Mendix is the engine powering digital innovation for thousands of enterprises. The world of software will never be the same, thanks to Mendix. Neither will you, once you start making the future as part of the Mendix team.

Important to know: Mendix is a Siemens business, which means we’re backed by the resources and stability of one of the world’s largest and most forward-looking enterprises. Think: job security.

Since our company was founded in 2005, our aim is to create a great work environment for people at all stages in their careers. That’s why we are so pleased and honored that we were rated a top Cloud Computing Company to work for in 2019, based on feedback from our employees on Glassdoor. Our organization is growing, in 2018 we added 200 new employees and opened new offices in the U.S., Germany and the Netherlands and we have plans to open a new office in the U.K. in 2019.

About Mendix

About us We are creating an application platform that empowers people to build and continuously improve apps at unprecedented speed and scale. Who we are We’ve been in your shoes We know firsthand how hard it can be to quickly build software your users love, while maintaining the control you need. Having worked with hundreds of enterprise customers, we also understand how difficult it is to successfully execute a digital strategy. Our mission Our founders created Mendix to solve the biggest challenge in digital innovation: to empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control. These principles are architected into the very core of our platform, and they drive our relentless focus on your success. We are here to help We love helping you build breakthrough digital experiences, rejecting the conventional approach of merely doing the same things faster. We seek a long-term partnership with your team so we can help you deliver transformative value through applications. Our conviction—and your success—is powered by a diverse team of passionate and exceptional talent.

Want to learn more about Mendix? Visit Mendix's website.