Marketplace Marketing Manager

Mendix, Boston, MA

We help enterprises achieve their digital goals

Duration: Full-Time

Mendix is on a mission to enable anyone in any organization – from the marketing coordinator to the software developer to the CEO – to create things that are transformational for their company.  We are fundamentally reinventing the way applications are created and we’re reinventing the future of software development.  Sounds ambitious, right?  We agree.

Not to brag, but nearly 4,000 organizations worldwide, including KLM, Medtronic, Merck, and Philips, rely on Mendix to build web and mobile applications.  Thousands of our customers use our platform to delight their clients and empower their employees. It’s no surprise that we’re a recognized Leader by Gartner and Forrester in a red-hot market expected to exceed $21 billion by 2022.  Ok, maybe we did want to brag a little.  But we’re proud of what we’ve accomplished…and…we’re humble enough to admit that we need you to make us even more effective.

The Marketplace is at the heart of the Mendix developer community. This is where our Makers can find, use and share components. Our team is responsible for the development and operation of the Marketplace and managing the large number of components on-boarded from our user community and growing ecosystem. 

As the custodian of our community's first impression when entering the marketplace, the Marketplace Marketing Manager will be critical to its ongoing success. We're looking for someone who has demonstrable experience in growing engagement and contributions for a crowdsourced content platform. You'll own the promotional calendar, you'll work with marketplace contributors and the engineering team to curate and select the items that will create traction with our target users. Additionally, you'll use your knowledge of SEO and web analytics to execute and achieve a sustainable growth model for the coming six, twelve and 24 months. This is making for makers; it's a pretty big deal!

Lead marketing initiatives in alignment with Mendix priorities and product goals that promote the Marketplace message. 
Develop data-driven marketing strategies and campaigns that successfully increase engagement, usage and revenue.
Lead and execute strategic marketing programs that focus on curation and positioning of listings in the Marketplace. 
Collaborate with product management to align on the GTM(go-to-market) tactics that highlight the Marketplace for both suppliers and consumers. 
Analyze and report on the effectiveness of programs and campaigns to ensure goals are met.
Partner with various teams to develop content to support marketing campaigns that align with the user’s journey.
Collaborate and liaise with the sales team ensuring alignment on initiatives and enablement. Drive the development of sales enablement content; collateral, presentations, etc...
Coordinate with sales leadership to align on regional priorities and goals.

Preferred Skills, Experience, and Knowledge:
Strong Digital Marketing / Growth Marketing  / Performance Marketing Skills (including SEO, display, web analytics, and paid search) 
Experience enhancing digital spaces where users gather and share information (Community or ECommerce roles, for example) 
Willingness to present data-supported storefront ideas to a cross-functional Marketplace Unit team of Marketers, Product Managers, UX Researchers, Data Science Professionals, and App Services
Experience defining content strategy, curation, and calendar creation to drive engagement on both the supplier side and consumer side 
Successful history in developing and executing demand generation and pipeline-building programs.
Ability to define strategies based on goals & data and translate into actionable tactics.
Results-oriented: passion and drive to dramatically grow business results.
Analytical: solid analytical,“test & learn” mindset and continually assesses KPIs to monitor business performance.
Detail-oriented and deadline-driven. Extremely organized and able to multitask. Ability to simultaneously manage multiple programs.
Excellent Communication. Strong written, verbal and visual communicator.
Excellent people skills especially working with multiple stakeholders.


Our Guiding Principles

While we live on different continents, speak different languages, and work on different things, we are bound by our “MendixBlue” guiding principles.  Being “MendixBlue” means that you live the culture, and you consistently improve it as we grow.  It’s kind of a big deal.

We put the customer first.  Without our customers, we have no business.  So, if you act in the best interest of our customers, always…you belong here.

We think big. We work to have a meaningful, lasting impact on the world.  So, if you aim high and think long term…you belong here.

We innovate.  We want to be what happens next.  So, if you ask “what if?” and work to find a way or make one…you belong here. 

We nurture talent.  We look, not just at the sum of what an individual has done, but at the potential of who they can be.  So, if you’re up for learning from your failures…you belong here.

We hear every voice.  Inflated egos don’t last here, humility does.  So, if you share credit and ensure that the best ideas win – regardless of who they come from…you belong here.

We own it.  If something needs doing, we do it. So, if you focus on the outcome, and take initiative to get it done…you belong here.

We have fun.  We use laughter as a common language.  We can ask for help and we’re happy to give it.  So, if you find joy and purpose in what you do…you belong here.

Make your career at Mendix.

There are precious few jobs that let you create the future. But you’ll find one at Mendix. We are at a pivotal time in our company’s existence: where rapid growth meets stable funding.  This is the time for industrious people to raise their hands to solve the next generation of problems. Mendix is a place where ambitious people can thrive; where you can identify an issue, propose a solution, and build the structure to make it happen.

Important to know: Mendix is a Siemens business, which means we’re backed by the resources and stability of one of the world’s largest and most forward-looking enterprises. Think: job security.

Since our company was founded in 2005, our aim has been to create a great work environment for people at all stages in their careers. That’s why we are so pleased and honored that we were rated a top Cloud Computing Company to work for in 2019, based on feedback from our employees on Glassdoor. With offices in the Netherlands, the UK, Germany, and the US, (and more coming), we provide an international playground to truly impact the world through low-code.

About Mendix

About us We are creating an application platform that empowers people to build and continuously improve apps at unprecedented speed and scale. Who we are We’ve been in your shoes We know firsthand how hard it can be to quickly build software your users love, while maintaining the control you need. Having worked with hundreds of enterprise customers, we also understand how difficult it is to successfully execute a digital strategy. Our mission Our founders created Mendix to solve the biggest challenge in digital innovation: to empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control. These principles are architected into the very core of our platform, and they drive our relentless focus on your success. We are here to help We love helping you build breakthrough digital experiences, rejecting the conventional approach of merely doing the same things faster. We seek a long-term partnership with your team so we can help you deliver transformative value through applications. Our conviction—and your success—is powered by a diverse team of passionate and exceptional talent.

Want to learn more about Mendix? Visit Mendix's website.