Uncubed

Brand Creative Director (can be based in LA or SF)

ModCloth, San Francisco, CA

Fashionable vintage-style


ModCloth is an innovative, digitally native lifestyle brand committed to inspiring individual style and helping our community of customers be the best version of themselves. Our products are vintage inspired and feature feminine silhouettes and bright, colorful prints. ModCloth designs and sells its own signature line of apparel in a full range of sizes, and curates a unique assortment of fashion and home decor from more than one hundred independent designers.

ModCloth is more than just a pretty vintage dress.  We are a brand in a transformative growth phase and we are seeking category disrupting, visionary leaders who don't want to play by the typical retail book.  If you are an entrepreneurial spirit who thinks like a marketer and acts like an owner, we have a job for you.

As ModCloth takes the brand to the next level of expression, we are innovating across social, digital, mobile, ecommerce and retail platforms.  We are seeking a digital first, creative visionary to drive original content development that engages new customers and leverages existing community members to tell our story as part of their story.

ROLE:

The ModCloth Brand Creative Director will lead an in house creative team of graphic designers, copywriters, and photo/video producers to translate our overall business objectives into a compelling brand experience across all consumer touchpoints.  The Brand Creative Director works cross functionally to determine the best way to leverage consumer insight and activate brand messages utilizing their creative, leadership, and communication skills.

You are a consumer centric, imaginative, and conceptual thinker with a love of storytelling who pushes creative boundaries without sacrificing our business objectives.  You thrive in a fast paced, entrepreneurial environment where your work directly impacts the creation of the brand and the performance of the business.  You sweat the details in a big picture way.  Real time response is in your DNA.

We need you to tell the brand story.  To more people.

Responsibilities:

  • Build, inspire and lead a talented in house creative team to push their limits and explore new paths that create an emotional connection with the ModCloth brand and drive demand for our products.
  • Acquire new customers and create deeper connections with current customers using custom content, personalization and community engagement.
  • Guide the creative development and execution for brand identity, voice and messaging across all aspects of the brand experience including all channels and media vehicles (from advertising and digital/social to packaging, Ecommerce and retail)
  • Collaborate with key stakeholders to set the strategy of how design brings the brand to life and use this strategy to guide the priorities and output of your team

Requirements:

  • 10+ years of brand creative experience developing and executing integrated and innovative marketing campaigns.
  • 5+ years of experience leading creative teams to drive breakthrough results
  • Art direction background with expertise in concepting and directing shoots for multiple platform applications.
  • Strong aesthetic that leverages our vintage inspired heritage in relevant and distinctive expressions
  • Demonstrated creativity and innovation in women’s apparel with working knowledge of retail and Ecommerce best practices so you innovate beyond them
  • Creative portfolio of results oriented work that shows a diversity of experience across both online and offline media and retail channels.
  • Strong business acumen, with a solid understanding of how to achieve business objectives while meeting an expected brand standard and high bar for aesthetic quality
*LI-PQ

About ModCloth

ModCloth is a leading online fashion and décor retailer specializing in unique styles from hundreds of independent designers in a full range of sizes. We offer a remarkable assortment that is sourced and styled in close collaboration with our passionate community of customers. We’re committed to inspiring personal style and helping our community of customers feel like the best version of themselves. 

Want to learn more about ModCloth? Visit https://www.modcloth.com/