Field Marketing Manager, Asia

MuleSoft, Singapore

Connecting the world's applications, data, and devices

MuleSoft is looking for it’s first Field Marketing Manager in Singapore to lead the marketing efforts and demand generation for the Asia region.  In this role, you will report to the APAC Head of Marketing and work closely with the extended Marketing team as well as Asia Sales, Channels, and Customer Success teams to plan and execute a wide range of marketing programs and initiatives to ultimately generate and drive pipeline. This position is perfect for the ambitious marketer who is looking to challenge oneself and work on full-funnel integrated campaigns across all channels including but not limited to, account-based marketing, inbound and outbound digital activities, demand generation, events, and content creation.

As a key member of the growing APAC Marketing team, your responsibilities include:

  1. Collaborate with the entire field team to drive flagship marketing programs aligned to business objectives
  2. Work within the global marketing function to integrate global best practice into regional campaigns
  3. Execute programs from planning through delivery to achieve marketing qualified lead goals for both net-new and add-on business
  4. Manage all program activities including strategy, budget, planning, execution, analysis and optimization

Goals for your first three months:

30 days:

  • Understand upcoming deliverables and milestones
  • Develop a complete understanding of the organization, business model, marketing motions and resources
  • Become fully versed in MuleSoft SFDC and Marketo

60 days:

  • Start independently executing campaigns and activities, including delivering your first milestone projects
  • Master our internal processes with little supervision, including expenses, budget, planning and reporting
  • Start to run campaigns in Marketo
  • Start formulating your plan for 2018

90 days:

  • Deliver your first programs end-to-end successfully
  • Have your next 3-6 months of plans locked and loaded
  • Establish your own ‘personal’ brand and cadence

About the ideal candidate:

  • Bachelor or Masters degree in business, engineering, economics experience in B2B demand generation, leading and managing campaigns
  • Has experience designing and executing demand generation campaigns aligned to Product Marketing and Sales to generate pipeline
  • Collaboration and communication, including strong relationship skills, demonstrating positive attitude and focus on teamwork
  • Excellent organizational, leadership, persuasion and presentation skills
  • Proven ability to drive for results, in a fast-paced environment and matrix organizations
  • Experienced in project management and agile marketing
  • Prior experience in field and event marketing
  • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
  • Proficient with Marketo and Salesforce or similar platforms
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall

What you’ll get from us:

We realise exceptional people don’t choose jobs based solely on benefits, but we do our best to make sure that you’re set up for success so you can do your best work. As a Muley, you’ll receive a monthly healthcare allowance, equity and generous Employee Stock Purchase Program, volunteer opportunities, team socials, and MeetUp, our annual all-company offsite in California. Check out our Life at MuleSoft page to learn more!




About MuleSoft

Over a decade ago, founder Ross Mason created a short string of text that pioneered a simple, powerful idea: why crank out custom code over and over when it's faster and more efficient to assemble the right components? Today, over 175,000 developers and leading companies in almost every industry depend on our game-changing platform.

Want to learn more about MuleSoft? Visit MuleSoft's website.