Senior Director, North America eCommerce

MyFitnessPal, Baltimore, MD

Online calorie counter and diet plan


The Sr. Director of NA eCommerce will be a key player on the senior leadership team for the Under Armour NA Digital Revenue channel. This individual will be responsible for defining the regional strategy for eCommerce operations and creating a world-class digital shopping experience for the North American Under Armour consumer.  In addition, this individual will be responsible for fostering cross functional relationships with the following global teams: Software Engineering & Tech, Product Management, Category Management, and Consumer Engagement.


Essential Duties and Responsibilities:

  • Lead, manage and develop the team responsible for key business success within NA Under Armour eCommerce.
  • Lead and navigate cross-functional teams including other eCommerce, Connected Fitness, Retail, and Wholesale, as well as, new distribution channels to engage our customers in a whole new way with the ultimate goal of growing revenue.
  • Define and own shared metrics across groups.  Establish strong relationships among cross-functional groups to deliver on these shared team goals.
  • Develop product vision and strategy for our consumer facing products balancing business needs with technological capabilities
  • Work with product teams to establish and execute on an effective, prioritized roadmap to deliver on key revenue driving initiatives. 
  • Increase our understanding through analysis of what our core customers want and do on a daily, weekly, and monthly basis.
  • Measure eCommerce performance, working closely to identify KPI’s, success metrics, and areas for growth
  • Evaluate new technologies and partners for inclusion into the Under Armour ecosystem
  • Bring a true user-centered (athlete-centered) approach through the entire consumer database architecture to ensure we “Make All Athletes Better.”



  • A sincere and contagious passion for building the Under Armour brand
  • An undeniable representative of our brand mission, vision and values
  • Smart, creative, disciplined and driven. Not afraid to lead others past their comfort zone(s) and capable of creating a high sense of urgency when needed.
  • Shows visionary thinking and demonstrates expert knowledge to solve complex, organization-wide or externally facing issues
  • Strong relationship and consensus building skills
  • Track record of hiring, supervising and training high-performance teams to exceed expectations and rise to new levels of excellence
  • Strong communication skills and the ability to effectively present to senior leadership
  • Strong organizational and project management skills
  • Attention to detail without getting stuck in or derailed by the details
  • Highly passionate, problem solver with strong creative and analytical skills

 Education and/or Experience                          

  • 15+ years of relevant eCommerce experience
  • Master’s or another higher education degree preferred.


About MyFitnessPal

MyFitnessPal has joined Under Armour and has teamed up with MapMyFitness, Endomondo, and UA Record to form the Connected Fitness Business Division. Connected Fitness is the world's largest digital health and fitness community. 

Want to learn more about MyFitnessPal? Visit MyFitnessPal's website.