Inside Naked Communications
WE BELIEVE Naked was born in London in 2000. At a time when the communications industry was still stuck in the 1950’s, but the world was changing rapidly, Naked’s founders saw an opportunity to do things differently. A better way for brands to engage with consumers. A better way for organisations to manage brands. And a better way for agencies to help them do so. To find that better way, we grew to question the norms and expectations of categories and consumers. That’s why ‘Challenging Convention’ is at the heart of everything we do. Challenging convention gives ambitious marketers the chance to deliver greater business value. To gain an unfair share of consumers’ minds and build stronger, more resilient brands. Which begs the question – how can we challenge convention for you?