Email Marketing, Senior Associate

NerdWallet, San Francisco, CA

A personal finance website that helps people make and manage financial decisions

NerdWallet has recently begun building an Email Marketing team and is seeking an Email Marketer to help drive execution of consumer relationship marketing efforts, identify new email campaign ideas and help improve the future performance of these efforts. Specifically, this person will own the consumer relationship for non-credit customer segments from strategy to execution, responsible for driving daily results as well as long term planning. 

Where you can make an impact:

  • Leading the creative development of marketing materials for direct marketing efforts, working with internal resources and product teams
  • Developing and executing both retention and trigger based campaigns driving customer engagement and revenue
  • Partnering with Engineering teams to refine systems and infrastructure to support new campaigns
  • Acting as the subject matter expert at NerdWallet on creative design for email and digital marketing materials, contributing this expertise throughout the company as needed
  • Working to optimize ISP deliverability
  • Driving campaign optimization via A/B and other testing methodology
  • Participating in project brainstorms for all products and testing new ideas on an ongoing basis
  • Monitoring and reporting results and overall campaign analysis for customer email programs

You have:

  • Knowledge of overall email processes and ESP platforms
  • Expertise in email segmentation (can create complex audience selection diagrams)
  • Strong knowledge of HTML and CSS for email design and manipulation
  • Effective oral and written communication skills
  • Strong project management skills
  • Strong analytical skills
  • Excellent interpersonal skills
  • Ability to work under the pressure of multiple projects and deadlines by prioritizing workload and managing frequent changes in direction
  • Knowledge of SQL, Adobe Photoshop, and DreamWeaver preferred

Your experience:

  • Bachelor's degree
  • 3+ years experience in direct marketing
  • 3+ years experience developing email campaigns with an email campaign management system (ex. Marketo, Responsys, ExactTarget, etc.)
  • Experience collaborating with technical teams

Nice to have:

  • Knowledge of SQL
  • Previous experience with Financial Products
  • Knowledge with Adobe Photoshop and DreamWeaver preferred

What we offer: 

  • Competitive compensation package
  • 401(k) with company match
  • 100% paid premiums for medical, dental and vision for employee and their dependents
  • Paid maternity and paternity leave
  • Commuter, gym and cell phone stipend
  • $500 enrichment stipend towards learning and development for your role
  • Catered lunches daily, free dinner and kitchens stocked full of snacks
  • Onsite coffee bar with baristas
  • Company happy hours, social events and outings
  • Generous, flexible vacation

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law.

About NerdWallet

NerdWallet gives consumers and small businesses clarity around all of life’s financial decisions. When it comes to credit cards, bank accounts, mortgages, insurance, loans or expenses like hospital costs and medical bills, consumers make almost all their decisions in the dark. NerdWallet is changing that, helping guide consumers' decisions with free, accessible tools, research and expert advice. 

Want to learn more about NerdWallet? Visit NerdWallet's website.