Senior Data Scientist, Original Content Promotion

Netflix, Los Gatos, California

Leading subscription service for watching TV episodes and movies

Netflix is revolutionizing the way entertainment is consumed by people all over the world. While we are making great strides in becoming the biggest and most data-driven studio the world has ever seen, we are also continuously innovating our ways to promote our original content via our product, marketing, and social/PR campaigns. Our Science & Algorithms team is seeking ways to unlock the power of unstructured social media data along with our internal data to empower and optimize the promotion of original content. As a senior data scientist, you will answer, through machine learning, experimental design, and statistical analysis, questions such as:
• Can we use big data to unlock the mystery of word-of-mouth and influencer impact? How could we quantify such impact and optimize our existing efforts around it?
• What is the best way to build excitement for our titles before they launch on the service? What kinds of social signals could be more informative of title popularity?
• How could we identify online communities? How fluid are they? How could we leverage our understanding to better inform them of our upcoming content?
• How could we optimize our promotional efforts across product, paid media and PR/social campaigns?


  • Lead the research and development of new statistical techniques that could sharpen or speed up decision making.
  • Mine Netflix (and other) data and deploy statistical modeling to gain robust insights into how consumers make and share entertainment choices.
  • Partner closely with business stakeholders to design and analyze experiments that drive key decisions around PR/social campaign optimizations.
  • Present your research and insights to all levels of the company, clearly and concisely.

Qualifications: (Required)

  • 3+ years relevant experience with a proven track record of leveraging data science and big data (billions of rows) to drive significant business impact
  • Strong statistical knowledge and intuition
  • Ph.D. degree in a quantitative social science (computational sociology, economics, computational social science etc), computer/information science, statistics, or computational math
  • Experience with unstructured data, NLP techniques and topic modeling a plus
  • Ability to build a robust predictive model from a very large data set and leverage for insights
  • Knowledge in or experience with causal inference
  • Strong SQL skills
  • Proficiency with a statistical analysis tool such as R or Python
  • Strong data visualizations skills to convey information and results clearly
  • Ability to work independently and drive your own projects
  • Exceptional interpersonal and communication skills

Qualifications: (Preferred)

  • Background studying network effects, causal inferences, information diffusion, and/or behavioral economics at scale
  • Experience with distributed databases and query languages like Hive
  • Impactful presentation skills in front of a large and diverse audience
  • Experience and passion for the Netflix product

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.