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Director, Consumer Insights - Latin America

Netflix, Los Angeles, California

Leading subscription service for watching TV episodes and movies


At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer insight to understand what motivates these ‘must watch’ entertainment moments and to create a desire to join Netflix.

In this role, you will lead projects, guiding the Latin American Marketing teams on developing strategy for campaigns that may have a global, regional or market level focus.  Whilst a deep understanding of both the LATAM region and of entertainment will go far, we are open to candidates who believe that their specific experience outside of either of these fields will set them up equally for success in this role.  

We seek an individual who:

  • Can flourish in our unique company culture
  • Has a depth of experience in developing strategic insights to inform creative marketing campaigns
  • Has worked a lot with different departments - PR, social, creative - all of whom make the marketing campaign come together, in a holistic way
  • Thrives on wanting to know why consumers act and feel the way they do and can transform their findings into recommendations that will drive and support strategic decision making that drive the business forward
  • Has a strong voice in setting strategy and identifying new directions 
  • Has a ton of experience in designing research projects to answer marketing questions
  • A master of primary research (experience in secondary also helpful)
  • Is keen to roll sleeves up and be hands-on
  • Is as confident in qualitative research techniques as in quant, and understands the different applications of each to select the right methodology for the right questions
  • Knows when to pursue a research project and when to push back
  • Can pivot across regional teams and see where insights crossover
  • Can bring the voice of the LATAM consumer into the relevant room and can bridge the gap where commonalities exist
  • Enjoys autonomy, yet hates working in silos

Essential qualifications:

  • Helpful to have spent time living and working within LATAM whilst in a research role
  • English proficiency required. Spanish and Portuguese are a plus.
  • 10+ years of consumer insights experience, preferably within the entertainment industry or serving the ents industry from an agency.  
  • Have managed others in a fast paced environment
  • Experience in both qual and quant - comfortable with the both equally
  • University Degree, Post Graduate qualifications preferred
  • Be ready for an all-embracing thrill ride in a unique space where what we say really matters 

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.