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Social Insights Director

Netflix, Los Angeles, California

Leading subscription service for watching TV episodes and movies


At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

To succeed at promoting our exclusive, original content, we need an unparalleled level of consumer social insight to understand what motivates ‘must watch’ entertainment moments, member love, and a desire to join Netflix among non-members.

In this role, you will lead a team, using organic online conversations to guide the Marketing teams on developing strategy for campaigns, understand how campaigns are impacting which audiences and to what degree, as well as provide supporting insights for the Content group to determine best steps in their creative process.  A deep understanding and proven track record of working in the digital space is likely to be critical for success in this role. If you don’t have that, but still think you can nail this job, let us know why.

A background in entertainment is also preferred as it provides the unique perspective this leader will need.   

We seek an individual who sees themselves in the following descriptions:

Has a strong background in digital analytics

  • A social listening expert - you are well versed in the fundamentals of social listening, and can apply those fundamentals to a suite of social listening tools (Crimson Hexagon, Sysomos, Netbase, Brandwatch, etc.)
  • Fluent in Boolean - you are proficient in crafting advanced boolean queries that cast a wide net but weed out irrelevant chatter 
  • Familiar with social platforms’ native insights offerings (Facebook Insights, Facebook Audience Insights, Twitter Analytics, YouTube Analytics, etc.) 
  • Understands how consumer behavior varies across different social networks

Approaches social analytics as investigative journalism

  • You are skeptical of an insight until you thoroughly investigate the underlying data 
  • You treat tentpole moments (new series announcements, trailers, series launches) as “breaking news” and quickly identify and socialize valid insights
  • You are a serial hypothesis tester - instead of looking for specific answers, you like to explore the social web to uncover behaviors, and validate those behaviors with social data
  • You are a trend hunter - you know how and where to spot emerging trends

Is passionate about the social data industry

  • You are curious about social data and its implications, and have a finger on the pulse of industry trends and innovations

Has proven team leadership experience

  • Has managed a team. Built a team would be a plus
  • Believes that the best way to work is through collaboration and is committed to the success of the team 
  • Feels that ‘siloed’ is not a term that should be part of a  leadership plan 
  • Is keen to roll sleeves up and be hands-on
  • Has proven experience in innovating in this space, always looking to push the boundaries, do it better and more efficiently
  • Has experimented with ideas, has had success and has had failures and knows the difference between the two

Is a standout internal consultant

  • Goes beyond cookie-cutter analysis and collaborates with internal partners to provide bespoke solutions
  • Understands how to turn consumer insights from “he said she said” into actionable findings that move the business forward - knows how to coach others to do this too
  • Looks for big themes - connects the dots and surface learnings from past research to apply today
  • Has experience socializing research findings across different departments - PR, social, creative - and can pivot to the needs of each
  • Is a phenomenal communicator, written and verbal 
  • Grasps overall business objectives and larger strategic context of any work that is done
  • Is aware of the nuances and limitations of social data, and acknowledges that the most rounded stories come from partnering with other researchers on the consumer insights team 
  • Understands the challenges of being a global company and embraces the cultural differences among consumers around the world

Essential qualifications:

  • 10+ years of consumer insights experience, preferably within the entertainment industry or serving the ents industry from an agency  
  • And at least 5+ of those years experience in digital insights
  • Have managed others in a fast paced environment
  • A social media native - consumes social media as a user and studies it as a researcher 
  • Experience in working with global teams across different timezones
  • Experience presenting / socializing insights at all levels of an organisation (and esp. to non-researchers)
  • University Degree, Post Graduate qualifications preferred
  • Be ready for an all-embracing thrill ride in a unique space where what we say really matters 

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit https://www.netflix.com/