Sr. Researcher, Consumer Insights - Films

Netflix, Los Angeles, California

Leading subscription service for watching TV episodes and movies

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

To succeed at promoting our exclusive, original film content, we need an unparalleled level of consumer insight to understand what motivates ‘must watch’ entertainment moments, member love, and a desire to join Netflix among non-members.

In this role, you will focus on all things film - from understanding how movie viewing habits are changing among consumers across the globe, to working with individual titles at various stages of their lifecycles.  Title-focused work could include audience test screenings to help optimize the film during production, long-lead positioning studies to understand which of the film’s assets are most marketable, and testing of creative marketing materials to help sell our films effectively in nuanced global markets.  

A deep understanding of film, from having worked at a studio or on the research agency side, is likely to be critical for success in this role. If you don’t have that, but still think you can nail this job, let us know why.

We seek an individual who sees themselves in the following descriptions:

Has a wealth of industry experience:

  • Is well-versed in film research, specifically around content development and marketing strategy
  • Loves movies
  • Has partnered closely with development, production or marketing teams
  • Has a proven track record of applying insights to make a film or marketing campaign its best self

Is a standout internal consultant:

  • Is seen as a trusted and essential advisor to internal clients
  • Understands how to turn consumer insights from “he said she said” into actionable findings that move the business forward
  • Tells compelling stories using insights - you connect the dots and surface learnings from past research to apply today. You look for themes and big ideas across your work, and socialize them without prompting
  • Has experience socializing research findings across different departments - PR, social, creative - and can pivot to the needs of each
  • Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines for executive audiences
  • Grasps overall business objectives and larger strategic context of any work that is done

Is a stellar researcher:

  • Experience with qual and quant research - comfortable managing both
  • Knowledgeable in research screenings, positioning/brand studies, materials testing, and/or tracking
  • Knows how to execute research projects from the ground up
  • Experience managing research in international markets is highly preferred, but not required
  • Loves rolling their sleeves up and diving into projects - you may use vendors but if needed, you could also do most research tasks yourself
  • Knows how to design a research project to meet the needs of the business question and can find which approach best serves the purpose

Is a great team member:

  • Is a self-starter, but loves working in a team and wants to avoid a silo environment

Essential qualifications:

  • At least 7+ years of hands-on experience at a studio or market research agency (ideally a mix)
  • University Degree preferred
  • Proficient in presentation, spreadsheet or word processing software
  • On the ground experience in markets outside the US is ideal, but not required
  • Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit https://www.netflix.com/