Head of Marketing Planning & Analysis - Korea

Netflix, Seoul, South Korea

Leading subscription service for watching TV episodes and movies

As Netflix continues to grow and expand, we are looking for a talented team member to support Marketing Planning & Analysis in Korea. Marketing leadership relies heavily on the Marketing Planning & Analysis team to inform important business decisions with actionable data-driven insights.

In this role, you will need to be highly analytical, a strong problem solver and effective communicator. You must thrive in a fast-paced environment, possess a high level of intellectual curiosity, and focus on generating results.

The team needs a self-starter, who is able to work effectively, autonomously and drive projects with the APAC Marketing team and cross-functionally with Consumer Insights, Data Science & Engineering, Science & Algorithms, Payments, etc. You must display strong initiative for anticipating and meeting the business demands of senior-level business managers.

The position is based in our Korea office in Seoul and involves close coordination with members of the APAC marketing team in both Asia and the US. You will report to the Director, Marketing Planning & Analysis for APAC, based in Singapore, and will be a key thought partner and go-to person for the Marketing Director of Netflix’s Korean market, and the APAC Marketing VP.

About the Job

  • Perform strategic value-added analyses around growth opportunities, marketing campaigns, media optimization, and core business metrics.
  • Develop actionable digital analytics insights to increase campaign performance.
  • Facilitate marketing planning and the allocation of the marketing budget, and manage in-quarter optimization and adjustments.
  • Monitor subscriber acquisition and retention; analyze key predictors, identify trends and present actionable insights to the Marketing team.
  • Develop insights to support our continued international expansion.
  • Conduct market research, track and compile industry trends and competitive analysis to inform marketing strategies.
  • You will autonomously lead projects from start to finish (i.e., identify areas of opportunity, structure analyses, gather data, generate insights and communicate findings, influence and help partners and stakeholders with execution).

About You

  • A successful candidate will have a strong track record of identifying key questions, connecting the dots, performing analyses independently, and communicating findings in a clear and concise way. They must display strong initiative for anticipating and meeting the business demands of senior-level business managers.
  • Experience in a highly analytical environment - top management consulting firm, corporate planning and/or analysis in an entertainment/digital media company, or similarly demanding environment in which modeling and strategic thinking and analyses are performed.
  • Proven track record and enthusiasm for complex problem solving utilizing financial modeling and analysis, including great Excel skills.
  • Strong capabilities for crafting and presenting analyses and insights to senior executives.
  • History of self starting initiatives and an enthusiasm for creating their own work.
  • International experience a plus; you are enthusiastic about working with our partners in both Asia and the US.
  • Top-tier education; MBA a plus (or equivalent years of relevant experience).
  • Prior work experience in Media/Entertainment industry or working in/with Marketing a plus (digital marketing analytics experience a strong plus).
  • Fluency in Korean and English.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.