Originals Creative Producer (Anime)

Netflix, Tokyo, Japan

Leading subscription service for watching TV episodes and movies

In this role, you will develop the strategy that defines the creative assets representing anime originals across all Netflix user interfaces. This is your chance to help transform how anime is presented to and perceived by millions of members across the globe 
The Opportunity
The Originals Creative Producer - Anime is in a unique position to blend the data based A/B testing realm with the highly creative world of Netflix anime originals. Producers brainstorm, develop, and socialize creative strategy with multiple stakeholder teams to ensure seamless launches on a global scale. It is these compelling assets that connect our subscribers to the anime content they love.

We have an insatiable need to continually improve our member experience and the creative elements that support it. This opportunity is involved in some of the most innovative and challenging parts of the business. It's an exciting time to join!

This role is based in our Tokyo office and will require frequent travel to California and other locales as the business needs require with an upfront 6 week training period in Los Angeles and Los Gatos headquarters.
The Originals Creative Producer - Anime is responsible for launching Netflix anime original titles on the service; overseeing ideation to product deployment across multiple platforms. You will leverage content, marketing, PR, and social media campaign elements, product strategy and testing to create a suite of assets that delight our subscribers.
Success is not only based on creating diverse and visually stimulating caches of assets but also coordinating across numerous internal and external stakeholder groups. The ability to form close relationships with various groups within Netflix is just as critical as with studio and showrunner partners. You'll create strong partnerships with creative agencies, graphic designers, motion designers, video editors, copywriters, art directors and cross-functional teams to define the creative look and feel of a title which can travel internationally - telling a story through static artwork, motion, graphics, text, and video elements. Garnering an extremely deep understanding of product and content strategies will be inherent to your success as well.

A Typical Day Might Include

  • Writing a creative brief based on data and insights from partner teams
  • Working cross-functionally to source, direct, and create compelling imagery, motion, video, and textual assets
  • Proactively learning about Product strategy, garnering deep understanding of Product priorities distinguishing them from Marketing priorities
  • Educating cross-functional partners and internal team members on the latest product developments
  • Building and strengthening partner relationships as liaison to studio partners, PR, Marketing, Product, Content Acquisition, and Legal teams
  • Creating project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders.
  • Reviewing creative asset performance metrics via reporting tools, analyzing winning trends, and determining a path for better creative
  • Working with engineering program managers to determine the best tools or modifications to current tools to improve workflow
  • Conceptualizing A/B test hypotheses against the current workflow
  • Looking above the horizon to understand the big picture of what Netflix is trying to achieve and spearhead new tests and projects


  • The successful candidate will be a proactive, flexible and collaborative problem solver who is able to navigate new and ambiguous workflows across time zones.
  • Native or bilingual proficiency in speaking and writing in both Japanese and English.
  • 7+ years in a creative digital environment with focus on anime content. Entertainment and/or gaming experience is a plus.
  • International experience, preferably have spent time living and working in Japan. Awareness of global/local content trends within the market is a plus.
  • Exemplary organizational skills with a disciplined approach to project management.
  • Using metrics and testing for more informed creative; ability to create clear, effective briefs grounded in data and insights.
  • Must be capable and conversant in all aspects of a digital creative production workflow.
  • Understanding and eye for great visual design and the ability to translate design specs into finalized assets.
  • Prior project management, team leadership, or creative agency campaign supervision experience.
  • Healthy interactions with marketing teams, creative agency, and/or production house, as well as familiarity with studio/network campaigns or entertainment branding.
  • Great interpersonal skills with ability to voice opinions and give feedback.
  • The soft skills to be able to recognize when to challenge conventional thinking, and also to accept feedback on ideas and work product.
  • Basic proficiency with the Adobe Creative Suite.
  • Understand, advocate, and embody the company’s values and team goals.
Netflix is the world's leading Internet television network with members enjoying more than 125 million hours of TV shows and movies each day.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.