Director, Product Consumer Insights - Originals Experience & Promotion

Netflix, Los Gatos, California

Leading subscription service for watching TV episodes and movies

The mission for the Consumer Insights Director is to create a competitive advantage for Netflix by delivering solid insights that help define strategy, facilitate speed and accuracy of decision-making, and ultimately make a positive impact on the business. You will be responsible for defining, leading, analyzing, interpreting and socializing primary research initiatives that make a difference to the experience consumers have with our service based on business goals and an in-depth understanding of the global market and where it's heading. 

You and your team will be part of the larger consumer insights group.  This particular Director position oversees a group focused on promoting our Netflix Original content to our members, and enhancing the experience members have in watching our Original series and films.  We are creating the future of TV and we need strong thinking to innovate how members engage with our content and the content formats as well.  It’s less about the content itself, but all about the experience our members have discovering and enjoying great series and movies.  You will have a direct and immediate impact on the business.


Inspiring Leadership: Provide inspiring vision and leadership for your team to set priorities, scale for growth and elevate the overall impact of the team. Strong experience required leading a team and hiring amazing talent. 

Deep Expertise in Entertainment and Promotions: Apply a broad research (qual & quant) toolkit while sharing deep experience and expertise in promoting and experiencing content among existing members. Expertise in persuasion or advertising research is also critical.  Have big capacity to both think and "do." You flourish in a hands-on role, adding value at different levels.  Your capable team performs much of the research in-house and loves to engage in methodological discourse.   

Product Design Focus: Uncover deep and relevant insights, but don’t stop there - ensure these are translated into actionable outcomes that affect our product design. This role primarily serves our product org, and the work may also benefit marketing and content teams as well. 

Cross-Functional Connector:  Build bridges across the organization to deeply understand the business, bring context to the team and amplify the learnings to infuse the voice of the consumer into a culture that thrives on consumer understanding. This group is within the product org and will require strong collaboration with marketing and content teams. 

• Global Perspective: Netflix is global!  Bring a deep understanding of cross-cultural insights expertise to ensure we impact the business for both current and future members across the world

Additional requirements:

  • 12+ years of experience in consumer insights / market research on the client and/or agency side. You will have hands-on expertise and passion for research and product innovation.
  • Thrive on wanting to know why consumers act and feel the way they do, love sharing this understanding with others, and be known for accurately predicting consumer behavior and reaction.  You run circles around others when it comes to understanding consumer drivers and motivations. You boldly bring the voice of the consumer into the room regardless in a way that has an direct and immediate impact on the business, even when your points are controversial.
  • Track record as a strategic thought leader and contributing to the profitable top-line growth of a consumer-focused company by uncovering behaviors and insights that result in breakthrough innovation.
  • Agile with large amounts of data (qualitative, quantitative, behavioral, secondary,  etc.)--determining what’s important and distilling it into actionable insights without getting caught up in analysis paralysis. Able to synthesize across multiple sources into a clear and concise story.
  • Straightforward, honest and succinct communicator. Can organize, clarify and communicate complex ideas quickly, succinctly and accurately. You have a quick intelligence, are fast on your feet, and quickly respond to inquiries and questions.
  • Creative.  Demonstrated ability to think innovatively—connecting the dots where others cannot when it comes to consumers to create business building insights.
  • Past experience in a culture that utilizes big data and AB testing is a plus.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit https://www.netflix.com/