Director, Originals Series Publicity
Netflix, Los Angeles, California
Leading subscription service for watching TV episodes and movies
Netflix is looking for a Director to handle publicity for its original series and comedy specials. We need someone who is equipped and excited to spearhead publicity campaigns, autonomously with passion and creativity. With great original series like Marvel’s Luke Cage, The Crown, Stranger Things, Black Mirror, Master of None, Narcos and more on the horizon, the Director, Originals Series Publicity will be responsible for strategizing and executing innovative campaigns from top to bottom. We are looking for people who rapidly consume entertainment and are passionate and curious about the growing global entertainment landscape.
Fueled by the broad appeal of being able to instantly enjoy unlimited movies and TV shows, Netflix has grown to have over 100 million streaming members in over 190 countries. This is a great opportunity to join a team that is spearheading and handling publicity campaigns for the largest Internet TV network in the world, with a chance to work on series that feature high production value from the brightest filmmakers and actors around the world, using the latest technology.
The Director for Originals Series Publicity will oversee and manage a team of publicists, working in the UCAN vertical for multiple genres that may include unscripted, scripted and stand-up comedy series. They will play a key role in strategizing, executing and managing publicity campaigns for series. They are a member of a seasoned group of professionals based in the Hollywood office.
The Director will help create, shape, execute and manage campaigns for series, making use of multiple earned media channels, including broadcast, print and online. He/she will play a critical role in communicating with filmmakers, talent and production company partners during production up to and beyond launch. They will focus on creating cultural moments and high impact campaigns, explore new tactics of promoting series, and will be able to communicate different facets of their campaigns to executives, filmmakers, talent and talent representatives. She or he will pitch media, secure opportunities and cover set visits or help plan and work junkets. International experience or knowledge of international media is a bonus. She or he has also worked alongside agencies, or has managed agencies on projects. The manager will also help coordinate requests and initiatives from international territories and will help prioritize what is important and vital to accomplish. They can formulate and manage a budget, and give visibility into their process successfully. This person will also be involved in the awards campaign, strategy and submission process for their shows.
The ideal candidate is able to make wise decisions, even when faced with ambiguity and thinks strategically. He/she is doesn’t fall back on PR 101 tactics and is eager to put a new spin on what a series campaign can be. They can articulate what they are - and are not - trying to do. He or she is a good listener and a real doer, and is able to multi-task and work at a clip pace. They are not afraid to get their hands dirty - and that could mean jumping in to handle tasks that range from writing a strategy, writing a series announcement, booking travel or negotiating hair and make-up. They collaborate well with partners that range from content/programming to marketing to social to product and beyond. Strong candidates can handle a vast amount of work and they are eager to learn. They are curious and also contribute effectively outside of their speciality. They aren’t timid about assessing their work when they are done to explore what they could have done differently or better. A good fit in the role has a candid and direct communication style. They are willing to admit to mistakes quickly and question values inconsistent with our values and Netflix culture. They understand that sometimes the job requires delivering bad news, and they’re tactful in handling such issues.
The successful candidate for Director, Originals Publicity will have at least 8-10 years of entertainment experience in an agency, studio, network, or journalism setting. They have relationships with key media as well as the ability to build and maintain connections with key journalists and social media influencers. BA/BS required.
Netflix offers an attractive compensation package consisting of base salary, stock options, 401K (with match), comprehensive benefits and relocation.
The Director, Originals Publicity reports to the Director of UCAN Publicity.