Manager, Originals Series Publicity - UCAN
Netflix, New York, New York
Leading subscription service for watching TV episodes and movies
Netflix is looking for a Manager to handle publicity for its original series and develop and execute strategy for its UCAN region (US, Canada, Australia and New Zealand). We need someone who is equipped and excited to spearhead publicity campaigns, autonomously with passion and creativity. With great original series like Marvel’s Luke Cage, The Crown, Stranger Things, Black Mirror, Master of None, Narcos and more on the horizon, the Manager, Originals Series Publicity will be responsible for strategizing and executing innovative campaigns from top to bottom. We need big thinkers who can put their traditional publicity know-how to work against a broader regional strategy that they contribute to, aligning closely with social and marketing. This position will be based in NYC in order to support titles that shoot there, provide publicity staff coverage for bookings and events. The Manager, UCAN Publicity will also work closely with our ancillary Canadian team, based in Toronto.
Fueled by the broad appeal of being able to instantly enjoy unlimited movies and TV shows, Netflix has grown to have 100 million streaming members in over 190 countries. This is a great opportunity to join a team that is spearheading and handling publicity campaigns for the largest Internet TV network in the world, with a chance to work on series that feature high production value from the brightest filmmakers and actors around the world, using the latest technology.
The Manager for Originals Series Publicity will play a key role in strategizing, executing and managing publicity campaigns for series - not just for Netflix shows but also for its slate within the UCAN region. They are a member of a growing group of seasoned professionals based in the New York City office reporting into the Director of UCAN Series Publicity in Los Angeles.
The Manager will help create, shape, execute and manage campaigns for series, making use of multiple earned media channels, including broadcast, print and online. He/she will play a critical role in communicating with showrunners, talent and production company partners during production up to and beyond launch. They will focus on creating cultural moments and high impact campaigns, explore new tactics of promoting series, and will be able to communicate different facets of their campaigns to executives, showrunners, talent and talent representatives. She or he will pitch media, secure opportunities and cover set visits or help plan and work junkets. International experience or knowledge of international media is a bonus. She or he has also worked alongside agencies, or has managed agencies on projects. The manager will also help coordinate requests and initiatives from international territories and will help prioritize what is important and vital to accomplish. They can formulate and manage a budget, and give visibility into their process successfully. This person will also be involved in the awards campaign, strategy and submission process for their shows.
The ideal candidate is able to make wise decisions, even when faced with ambiguity and thinks strategically. He/she is doesn’t fall back on PR 101 tactics and is eager to put a new spin on what a series campaign can be. They can articulate what they are - and are not - trying to do. He or she is a good listener and a real doer, and is able to multi-task and work at a clip pace. They are not afraid to get their hands dirty - and that could mean jumping in to handle tasks that range from writing a strategy, writing a series announcement, booking travel or negotiating hair and make-up. They collaborate well with partners that range from content/programming to marketing to social to product and beyond. Strong candidates can handle a vast amount of work and they are eager to learn. They are curious and also contribute effectively outside of their speciality. They aren’t timid about assessing their work when they are done to explore what they could have done differently or better. A good fit in the role has a candid and direct communication style. They are willing to admit to mistakes quickly and question values inconsistent with our values and Netflix culture. They understand that sometimes the job requires delivering bad news, and they’re tactful in handling such issues.
The successful candidate for Manager, Originals Publicity will have at least 7-9 years of entertainment experience in an agency, studio, network or journalism setting. They have relationships with key media as well as the ability to build and maintain connections with key journalists and social media influencers. BA/BS required.
Netflix offers an attractive compensation package consisting of base salary, stock options, 401K (with match), comprehensive benefits and relocation.
The Manager, Originals Publicity reports to the Director of UCAN Publicity.