Senior Researcher, Social Listening - EMEA

Netflix, Amsterdam, Netherlands

Leading subscription service for watching TV episodes and movies

At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

Netflix is one of the most talked about entertainment brands on social. We are looking for an experienced Senior Researcher who can sift through millions of conversations about our series, films, and brand, and listen for insightful nuggets that help us better understand how consumers are engaging with and talking about us and our shows across EMEA. We don’t get distracted by job titles, but good to know that a Senior Researcher is a valued consumer consultant, whose voice carries weight. This person will partner with our regional marketing team to help them understand what people have to say, to help them tell incredible stories and to help them develop world class campaigns. We believe that an expert focus in a region helps to decode local culture, guide the overall process and we are looking for an expert in the EMEA region with deeper knowledge in the at least 3 or 4 of the larger European markets. Experience in other markets across the broader region too would be a bonus.

Has a strong background in social media analytics:

  • A social listening expert - you are well versed in the fundamentals of social listening, and can apply those fundamentals to a suite of social listening tools (Crimson Hexagon, Sysomos, Netbase, Brandwatch, etc.)
  • Fluent in Boolean - you are proficient in crafting advanced boolean queries that cast a wide net but weed out irrelevant chatter
  • Familiar with social platforms’ native insights offerings (Facebook Insights, Facebook Audience Insights, Twitter Analytics, YouTube Analytics, etc.)
  • Understands how consumer behavior varies across different social networks

Approaches social analytics as investigative journalism:

  • You are skeptical of an insight until you thoroughly investigate the underlying data
  • You treat tentpole moments (new series announcements, trailers, series launch) as “breaking news” and quickly identify and socialize valid insights
  • You are a serial hypothesis tester - instead of looking for specific answers, you like to explore the social web to uncover behaviors, and validate those behaviors with social data
  • You are a trend hunter - you know how and where to spot emerging trends

Is passionate about the social data industry:

  • You are curious about social data and its implications, and have a finger on the pulse of industry trends and innovations

Is a standout internal consultant:

  • Goes beyond cookie-cutter analysis and collaborates with internal partners to provide bespoke solutions
  • Understands how to turn consumer insights from “he said she said” into actionable findings that move the business forward
  • Looks for big themes - connects the dots and surface learnings from past research to apply today.
  • Has experience socializing research findings across different departments - PR, social, creative - and can pivot to the needs of each
  • Is a phenomenal communicator, written and verbal - can write concise, thoughtful summaries on short timelines for executive audiences
  • Grasps overall business objectives and larger strategic context of any work that is done
  • Is aware of the nuances of social data, and closely partners with other researchers on the consumer insights team to tell a rounded story

Is a great team member:

  • Is a self-starter (proactive and can work autonomously), but also loves working in a team and wants to avoid a silo environment

Essential qualifications:

  • At least 7 years of hands-on social analytics experience at a global brand, agency, consulting firm, studio, or media publisher
  • A social media native - consumes social media as a user and studies it as a researcher
  • Experience in working with global teams across different timezones
  • Bachelor’s Degree required
  • Proficient in presentation, spreadsheet or word processing software (ideally some experience with the Google Drive suite)
  • Experience presenting / socialising insights at all levels of an organisation (and esp. to non-researchers)
  • Familiarity with BI software (Tableau, Micro Strategy) a plus
  • Proficiency in English, and an additional European language a strong plus

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.