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Manager, Partner Creative - Thailand & Philippines

Netflix, Bangkok, Thailand

Leading subscription service for watching TV episodes and movies

Duration: Full-Time


It's an exciting time to join Netflix as we continue to transform entertainment globally. We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. A key to growth is our ability to work well with strategic partners across verticals. As we move beyond 200 million members and hundreds of partnerships worldwide, we are looking for talented individuals to drive better creative outcomes for our marketing partnerships in Southeast Asia.

The role:
We are seeking a Partner Creative Manager, based in our Bangkok office,  who will help us grow our business and fandom with our partners in Thailand and the Philippines. This individual will be responsible for developing our campaign positioning and strategy and will lead the crafting and execution of marketing partnership campaigns that inspire people to share and talk about Netflix and our content, ultimately inspiring sign-ups to watch. This person should value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture

We work with a growing range of partners from telcos to consumer brands. The ideal candidate will have deep experience in building effective creative and smart campaigns that drive business objectives and build consumer love for a brand.

As a partner-facing strategist, creative, and gatekeeper of the Netflix brand, this individual will be responsible for the day-to-day communication with our partners as it relates to creative work. You’ll work closely with the Partner Marketing Managers to pitch and shape marketing partnership campaigns and programs. You will also work collaboratively with partners and agencies, as well as cross-functionally with internal creative teams to deliver best-in-class creative executions. 

If you are passionate about entertainment and building cultural brands, with demonstrated experience in crafting and executing impactful creative campaigns/programs, we’d love to hear from you.

Key Responsibilities:

  • Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
  • Managing the end-to-end creation and development of multiple concurrent campaigns. 
  • Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
  • Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
  • Setting creative strategy, ensuring business objectives are met and the narrative throughout the work reflects strategic intent. 
  • Elevating the creative bar. Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
  • Owning and directing design, curation, and delivery of creative assets for partners - working closely with the APAC Partner Creative Coordinator and production design agency.
  • Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner creative.

Qualifications/Experience:

  • THE BASICS: 10+ years of track record in brand or consumer marketing. Experience in entertainment, tech or CPG a plus. Extensive experience of creative marketing communications in Thailand. Deep understanding of Thai pop culture and the impact of cultural relevance in the market.
  • STRATEGIC PLANNING: A dots connector, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish.
  • CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands. 
  • CREATIVE LEADER: A strong storyteller who can shape and pitch creative concepts. Lead the thought process with the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production. 
  • PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Able to get into the details, but not lose sight of the broader strategic intent.
  • CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent Thai and business level English-speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders.

Personality Attributes:

  • Curious and creatively-minded in every way.
  • Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
  • Able to give and receive feedback positively, and see the value of different perspectives.
  • Able to think and act with agility. 
  • Capable of being impactful without the support of a large team of direct reports.
  • Demonstrates strong judgment in the face of ambiguity.
  • Flexible and adaptive to evolve the role based on our business needs.
  • A natural and deep affection for movies and television and the role of entertainment in today’s media landscape.
  • A desire to thrive in our unique culture.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.