Digital Creative Producer, LATAM

Netflix, Mexico City, Mexico

Leading subscription service for watching TV episodes and movies

Duration: Full-Time

We are looking for a Digital Creative Producer to lead digital and technological innovation and production of best-in-class entertainment campaigns for Latinamerica. This person will be joining our Creative Marketing Production team, a center-of-excellence for creative operations and production, working closely with Marketing & Communications groups at Netflix to bring ideas to life and connect our stories with millions of people worldwide. 

The Opportunity
With 200 million paid memberships in over 190 countries, Netflix is the world's leading streaming entertainment service and is powered by a work culture that’s focused on high performance and continuous improvement. This is a great opportunity to shape the future of how we enable the best execution of marketing campaigns, on both quality and scale, as we continue to grow our slate of local and global original, exclusive content.

The Role
Reporting to the Regional Director of LATAM, and based out of Mexico City, you will join us to ensure digitally-innovative and shareable online campaigns in Latinamerica markets are tailor made to each country’s needs. In this role, you will be responsible for leading the end-to-end production processes of our campaign initiatives, with a predominant technological, digital, video and social media focus. This means you thrive in a fast-paced environment that requires you to bridge both creative and technical needs. You are an avid user of both your left and right brain, and as well as an effective communicator.

Key Responsibilities

  • Partner closely with Marketing and CMP teams for feasible, flawless, and impactful campaign execution. This includes executional oversight and coordination of various campaign elements (creative, technological, and digital innovation, digital media, social media, etc.)
  • Support the implementation of global campaigns to the local market, leveraging global knowledge and materials and your knowledge of the region to deploy local marketing integrated campaigns
  • Be the technological and digital expert. You will be the advisor throughout the region in technological and digital development. You are updated and passionate about technology and understand the impact it has on bringing ideas to life
  • Drive digital creative innovation across Latin America, managing and owning local agency and vendor relationships to produce digital creative executions that help further our brand and connect new fans to Netflix Original titles
  • Manage digital production and oversee the delivery of assets, focusing on tech and digital development as well as digital media such as dynamic display, rich media, online video, mobile, and social creative types
  • Lead communications during the project lifecycle to ensure that external agencies and internal stakeholders from Creative, Media, Production, and Marketing are aligned
  • Be an in-region local digital expert, driving communications about best-in-class activations, technical and cultural nuances with global teams
  • Define, negotiate, communicate, implement and monitor technical quality standards and creative integrity on all project deliverables according to Netflix creative guidelines
  • Integrate closely with internal and external trafficking teams to ensure that all digital tracking is implemented correctly, efficiently, deadlines are met, and executions are flawless
  • Work closely with the global and regional teams, supporting local implementation of global campaigns, leveraging global materials to deploy local marketing experiences and creative extensions.

Experience & Skills

  • At least 7+ years of digital advertising experience, preferably at an entertainment brand, advertising, or creative content agency with an emphasis on website development, digital/technological experiences development as well as display, rich media, video, and paid social for desktop and mobile platforms
  • Strong leadership and communication skills, managing cross-functional stakeholders across multiple touchpoints
  • Fluency of digital creative technology and marketing best practices, IAB standards, programmatic and dynamic creative development
  • Savvy in social media platforms:  technical aspects, specs, new formats, user experiences. 
  • Ability to manage a high volume of creative and campaign types in parallel, with diverse geographically dispersed teams, whilst being meticulous with the details
  • Ability to translate creative ideas through to technical and native executions, for various ad serving platforms and proprietary publisher platforms
  • High competency and proven track record of building high-performance digital marketing experiences
  • Hands-on experience working with Doubleclick and other 3rd party ad serving platforms, QA & trafficking processes, and experience troubleshooting directly with local Publisher teams
  • Experience with QA and troubleshooting directly with Publisher teams
  • Experience producing custom tools and proprietary systems to solve business challenges
  • Knowledgeable and familiar with leading digital agencies across Latinamerica
  • Expert knowledge of the trends and limitations of the evolving LATAM digital marketing ecosystem, including exposure to/experience with programmatic buying and paid social platforms
  • Fluency in English and Spanish is needed. Portuguese knowledge is a plus.

Personality Attributes

  • You are a solid production and project manager with superb time, resources, and stakeholder management
  • You are passionate and curious about all aspects of the business and specifically about technology, digital marketing, and paid social creative -  a proactive self-starter, who doesn’t wait to be told what to do and is resourceful in finding solutions
  • You are a natural-born communicator, connecting the dots when others cannot and simplifying complex issues and questions
  • You thrive in a fast-paced and demanding environment, possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity
  • You are an agile, goal-oriented personality, driven to succeed, and always up for a challenge!

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.