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Manager of Consumer Products, Anime

Netflix, Tokyo, Japan

Leading subscription service for watching TV episodes and movies

Duration: Full-Time


It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

We are looking to build a Consumer Products team to help grow member joy and engagement around key titles by developing new ways for our members and fans to interact with Netflix.

We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and ultimately, drive long-term revenue. Ideally, our products connect members to our content, and each other, by bringing their favorite stories to real life. 

This role requires someone to take on the responsibility of creating and executing Netflix consumer products licensing and retail strategy for Japan, based on the Netflix originals and licensed content slate. This role will report to the Director of Consumer Products, APAC, and will be based in Tokyo, Japan.

What you will do:

  • Own retail and licensing strategy for all CP categories (excluding publishing & interactive) in Japan, while collaborating with the LA-based global and regional CP teams on global partnerships.
  • Develop title strategy in partnership with Content and go-to-market plans by title (consumer, trade and retail marketing) with Partners, achieving a balance between driving consumer demand (a proxy for fan joy) and delivering meaningful revenue. 
  • Lead all Japan-related CP efforts and communications internally across Netflix and proactively drive ex-Japan business opportunities for Japanese content in partnership with global and regional stakeholders.
  • Be an internal and external champion of the opportunity and vision with regards to our licensing strategy and push for innovation in partner selection, product development, line planning, business models, strategic partnerships,  etc.
  • Develop and implement a retail strategy for cross-channel growth in Japan (including e-commerce).
  • Build relationships across the creative collaborator community and be our pulse of product trend culture in Japan. 
  • Manage Netflix licensing agency relationships in Japan as the direct liaison.
  • Build strong relationships with cross-functional teams.

What we need from you:

  • Demonstrated, 8+ years of experience in building and owning the end-to-end licensing and/or retail function at a reputable brand (entertainment studio, retailer, gaming, agency). Cross-functional, brand partnership/strategy, or general management experience is also welcome.
  • Experience and knowledge of anime CP is a plus.
  • Bachelor’s degree or advanced degree (preferred).
  • Experience creating and driving end-to-end strategy to build up new businesses from scratch.
  • Able to be comfortable with ambiguity and move projects forward independently.
  • Ability to work with and innovate in new sales channels and business models. 
  • Experience in different key categories, including softlines and hardlines, is a plus.
  • Robust knowledge of the licensing landscape with a strong network in the Japanese licensing & retail landscape.
  • Pop culture, lifestyle experience.
  • Must be fluent in verbal and written communication skills in both English andJapanese, including the ability to cultivate internal and external relationships.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.