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Director Marketing - Middle East, Turkey and Africa

Netflix, Amsterdam, Netherlands

Leading subscription service for watching TV episodes and movies


Netflix is hiring a Director to manage the marketing team for the Middle East, Turkey and Africa.  This is a senior, strategic and creative position with a remit to impact the trajectory of our business in the region.
 
The Director will lead a team of Netflix employees and agency partners, running local, pan-regional and global title and brand campaigns and will need to inspire a highly-skilled team of social and marketing experts. It will require partnership and collaboration with the PR, Publicity, Brand & Editorial, Content and product teams, and reports to the VP of Marketing, EMEA.
 
Representing some large and very different Netflix markets, this person will need a strategic mindset and good business sense to focus the team and make the brand burn brightly, while also reaching new tranches of consumers across a range of tastes and demographics. The right leader will continue to grow the business and fandom, spot new areas for experimentation, and increase positive word of mouth in a rapidly changing entertainment and social landscape.
 
We’re looking to build title brands and create cultural phenomena with a local flavour to grow the business, so we need a marketing director who has extraordinary creative taste and a strong instinct for stories that will get consumers talking.
 
The Netflix culture rewards daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion and curiosity.

Key responsibilities

  • Country marketing strategy. You will set the marketing strategy for the META markets each quarter in conjunction with your Europe marketing peers.
  • Entertainment marketing/social campaigns. You will lead and launch unique campaigns for our Netflix originals and any other high profile content in META.
  • Integration. You will serve as a key voice in assuring marketing, PR, and brand & editorial are speaking with one voice.
  • Cultural ambassador. You will be critical to helping Netflix understand the Arabic, African and Turkish customers while also living and embracing the Netflix culture.
  • Lead. You will be a key part of the European marketing leadership team helping to guide EMEA marketing strategy for Netflix.

Experience & Skills

  • Digital and/or social media expertise. We are looking for someone that has demonstrated experience launching campaigns that drive word of mouth.
  • Consumer marketing know-how. We are looking for someone that understands consumer marketing (preferably in the entertainment or consumer technology space) and how not only build strategy but also execute flawlessly.
  • Depth of knowledge. Solid Middle East marketing experience in a related industry.
  • Concise and clear communication. We are looking for a fluent Arabic and English speaker that's comfortable communicating in both languages.
  • A history of leadership. We'd like to see evidence of serving as a key decision maker in a senior marketing role.
The role is based in our EMEA headquarters in Amsterdam and will require regular trips to the Middle East.

About Netflix

Netflix is the world’s leading Internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Want to learn more about Netflix? Visit Netflix's website.