Are you an exceptional B2B content marketer looking for a company where you can make an immediate impact? Do you have demonstrated ability to meet deadlines and adapt to a dynamic, fast-paced work environment? Are you a team player who can work effectively and efficiently with others?
The Director of Content Marketing and Thought Leadership will produce compelling and relevant content that delivers thought leadership, engagement, traffic and leads, driving acquisition and customer retention.
The ideal candidate is a creative marketing professional with a strong writing background, excellent story-telling skills, and relevant experience developing content that appeals to B2B audiences. You will have a working knowledge of SEO, so that content you develop is optimized for search terms that lead prospective clients to Payfactors website, calls to action, etc.
To be successful, you’ll create a clearly defined content marketing and thought leadership strategy and calendar as well as develop relevant content, managing scalable, performance-driven content campaigns that engage, educate and service our customers and prospects.
The Director of Content Marketing will have a keen sense of what types of messages, stories, conversations, and engagement models make sense with different audiences, roles, and levels.
Develop a thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, sales and customer retention.
Interview C-level executives on their POV in the Compensation industry and develop thought-provoking content based on those interviews.
Develop interesting content that is consistent with our brand voice, style and tone.
Collaborate across functions to deliver an effective content marketing strategy and editorial plan/calendar to meet the business objectives.
Create, write and produce compelling and relevant content that drives thought leadership through blog posts, one sheets, whitepapers, infographics and social media posts.
Write and develop content creation, review for marketing conferences / trade show materials, emails, newsletters, product brochures, landing pages, videos, webinars, infographics, blogs, social media.
Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.
Editorial & content strategy, overseeing all content production from ideation to delivery and execution.
You’re up for the challenge. When others jump ship, you want row harder and faster with a positive attitude.
8-10 years of marketing experience, including strong strategic planning and content development in the sales and marketing.
You get it done. You’ve worked with small, scrappy teams and aren’t afraid to roll up your sleeves to get the job done.
This isn’t your first rodeo. You have experience creating and managing high-quality content to support B2B marketing teams.
Skill using multiple techniques to advance marketing and business development objectives: client engagement, written communication, thought leadership, website, digital and social media, proposal development, public relations, market research, client relationship management, and measurement and analytics, among others.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Ability to quickly grasp new concepts and express them clearly; superior written and verbal communications skills.
Advanced knowledge of digital and traditional marketing, B2B, communications planning, graphic standards, corporate identity management.
Boston-area based - No sponsorship or relocation available at this time.
Bachelor’s degree required in Marketing, Business, Communications, or similar discipline.
Life at Payfactors:
“Take it as you need it” Paid Time Off
Half Day Summer Fridays
13 Paid Holidays
Work from home flexibility
Free parking at both our Quincy and Burlington offices
100% Paid for Health Insurance Premiums for "Employee Only" coverage
100% Paid Dental Insurance
100% Paid for Life Insurance
100% Paid for Short Term Disability & Long-Term Disability coverage
PLEASE NOTE THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE FOR THIS JOB. DUTIES, RESPONSIBILITIES AND ACTIVITIES MAY CHANGE AT ANY TIME WITH OR WITHOUT NOTICE.
We are an Equal Opportunity Employer (Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets) and are committed to building a team that reflects a broad range of experience and thought. We actively encourage applications from underrepresented groups in technology and business.
Payfactors is a full suite of cloud-based compensation data management tools, built using revolutionary technology. Our collaborative solution puts you and your team at the center of it all. We get rid of the manual processes that eat up all your time, and integrate all your data and survey sources into one simple, seamless spot.