Senior Content Strategist and Copywriter
Payoneer, Petach Tiqva, Israel
Connecting business, professionals, countries, and currencies
As a global, multi-national company, we would like to ask that you please submit your resume in English.
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What’s the job?
Looking for a unique opportunity where you can showcase your abilities in content strategy and development? We’re on an exciting journey and are doubling down on an audience centric, content model to support our future growth. Draw from your existing domain expertise, broaden your influence and establish yourself as one of the company's enterprise content experts, with a clear path to personal and departmental growth.
As Senior Content Strategist and Copywriter, you will play a key role in raising awareness and consideration for Payoneer’s value proposition among marketplaces and enterprise around the world. As part of the global marketing department, you will work closely with regional marketing, product marketing, sales, product and creative to build the overarching content strategy for marketplaces and enterprises across all channels & regions. You will be responsible for leading the strategy, creation, execution and measurement of content that supports business objectives and revenue goals. The ideal candidate is someone with the ability to translate business insights, market data and complex product information into simple and inspiring messaging that resonates with our customers; someone who puts the customer at the heart of everything and can communicate the value across different buying stages, channels and formats.
Roles & Responsibilities
Hands-on as well as strategic role in charge of the research, planning, and development of strategies that support the creation and production of compelling content and creative campaigns.
- Plan, create, and manage high quality content for our enterprise business, including product collateral, sales material, web content, content for virtual and offline events, keynote speaking submissions, videos, animations, case studies, blog posts and more that demonstrate the value of Payoneer and develop scaled distribution plans in collaboration with regional marketing.
- Work closely with business leads to understand the business objectives, goals, challenges and target audience to be able to focus on the higher-level strategic direction when producing creative content.
- Understand the buying cycle and collaborate with regional and product marketing to develop impactful content promoting the offering across the different buying stages.
- Develop detailed understanding of user behaviors and preferences in our major content markets and partner with local teams to improve our offering based on those insights.
- Partner with Product Marketing, Business Development & Product Innovation, Sales and Regions to support GTM of new products, features, and verticals via development & delivery of enablement materials.
- Work with art director to form creative concepts that deliver against business goals while maintaining a cohesive brand voice/identity
- Generate over-arching, big creative ideas and campaigns, as well as ongoing development of new ideas and creative concepts
- Partner with the designers to develop and produce extraordinary visual work that flesh out the creative concept and copywriting.
- Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach.
- Manage a content freelancer/s as a player-coach, evaluating performance and providing ongoing coaching and feedback.
*This is a temporary position - 1 year
Have you done this kind of stuff?
- Significant experience in copywriting and content strategy.
- Deep understanding of content, UX, and how they support business and brand strategy.
- Shown success collaborating with leadership and cross-functional teams.
- Skill at both long-form and real-time (immediate) content creation distribution strategies and tactics.
- Ability to clearly articulate the business goal behind the creation of a piece (or series) of content.
- A deep proficiency for storytelling with experience translating insights, product information and data into customer-facing content.
- Ability to works with an Art Director, brainstorm and develop creative concepts that are aligned with the strategy
- A superb track record for project management, executing multiple projects simultaneously, at a high frequency.
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.
- Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.
A few words about us
Payoneer’s mission is to empower businesses to go beyond – beyond borders, limits and expectations. In today’s digital world, Payoneer’s platform streamlines global commerce for millions of small businesses, marketplaces and enterprises from 200 countries and territories. Leveraging its robust technology, compliance, and banking infrastructure, Payoneer delivers a suite of services that includes cross-border payments, working capital, tax solutions, merchant services and risk management. Powering growth for entrepreneurs in emerging markets through to the world’s leading digital brands like Airbnb, Amazon, Google and Upwork, Payoneer makes global commerce easy and secure.
Payoneer - one world, one platform, endless opportunity.
About us Payoneer is an easy, secure, and cost-effective way for companies of all sizes to pay people and businesses throughout the world. Since 2005, Payoneer has provided companies with multiple ways to transfer payments, including prepaid debit MasterCard® cards, deposits to local banks worldwide and payments to local e-wallets. Award-winning Payoneer has quickly become an innovator in the field of online payment solutions with thousands of companies and more than a million payees worldwide. Payoneer is a leading mass-payout company that provides solutions to enable both Fortune 100 companies as well as small businesses to make payments to 210 countries around the world.
Want to learn more about Payoneer? Visit Payoneer's website.
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