Uncubed
           

Senior Manager, Integrated Media Strategy

Peloton, NY HQ

High-energy group fitness in your living room


THE ROLE:

Peloton is looking for a passionate and talented Senior Manager of Integrated Media Strategy to join its media team. Reporting to the Director, Integrated Media Strategy, you will be responsible for media channel performance across Bike & Tread on a national & local basis.


RESPONSIBILITIES:

  • Support Media Planning for all US Bike & Tread media activity spanning seasonal messaging and key initiatives in the US

  • Manage media agency in execution of offline media channels including TV, Radio, OOH & Print

  • Oversee strategy and execution of Direct Mail and Podcast channels (in-house)

  • Lead all Local media activation to support retail efforts in US & CA

  • Execution of optimization on weekly basis

  • Day to day support for media agency ensuring they are properly briefed and focusing on key projects

 

QUALIFICATIONS:

  • 5+ years integrated media experience (digital & offline)

  • Strong knowledge of TV & Video media planning & buying

  • Local media experience specifically in driving retail traffic

  • Experience in media activation including Canada & US

  • Excellent analytical, data driven strategy and project management skills

ABOUT PELOTON:

Founded in 2012, Peloton is an innovative tech company that brings members the best workouts possible, all from the convenience of their own homes via the Bike, Tread and iOS App platforms. Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Peloton believes in taking risks and challenging the status quo by continuously innovating and improving.  We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom.  We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors.  Most importantly, we know that together we go far.

About Peloton

HOW IT ALL STARTED

Founded in 2012, Peloton brought top talent together in its NYC headquarters to create a new concept in fitness. We loved cycling but had a hard time finding a workout that consistently fit our schedules, and our at-home workouts never felt quite up to par. So, we set out to create a world-class indoor cycling studio experience on your time, and in the comfort of your own home.

 

A NEW CONCEPT IN FITNESS

At-home fitness equipment has not evolved at the same pace as the group exercise classes that take advantage of trends in fitness, fashion and music to keep you motivated. Peloton has changed this by marrying sophisticated technology with beautiful and thoughtfully designed fitness equipment.

 

THE PELOTON DIFFERENCE

We are more than just a class, a cycling studio, and a bike. We deliver a fully engaging experience with the technology to make every workout effective, and the social connection to make every workout addicting.

 


Be a Better Peloton Candidate

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Want to learn more about Peloton? Visit Peloton's website.