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Manager, Global Consumer Insights & Brand Strategy

Peloton, NY HQ

High-energy group fitness in your living room


THE ROLE:

Peloton is looking for a passionate and talented Manager of Consumer Insights to support our growing Consumer Insights & Marketing Strategy function. This person will help translate data-driven insights into more effective marketing and will collaborate with cross-functional stakeholders to develop clear, strategic, actionable insights and recommendations. This person will manage end-to-end strategic Insights projects from target audience definition and positioning strategy to go to market strategies. Reporting to the Global Director of Marketing Strategy & Consumer Insights, this candidate will be responsible for identifying actionable and tactical consumer insights to inform and improve Peloton’s marketing.

RESPONSIBILITIES:

  • Lead qualitative and quantitative creative research for large marketing campaigns and help optimize creative accordingly
  • Lead  questionnaire development, sample and data analysis plans, screeners, discussion guides, and all reporting
  • Synthesize research findings into actionable insights for the marketing team
  • Partner with cross functional initiative leads to help drive the effectiveness of our biggest marketing efforts
  • Leverage a mix of vendors and primary research to always keep pulse on consumer desires and needs
  • Lead insights reporting and strategic campaign recommendations to a wide array of audiences (spanning immediate marketing team, senior leadership, and creative agencies)

QUALIFICATIONS:

  • 5-7 years of relevant work experience (hands-on quantitative and qualitative research experience is required)
  • Experience reporting to diverse stakeholder audiences required
  • Experience managing multiple vendor relationships
  • Analytical mindset with an understanding of the marketing landscape
  • Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary
  • Ability to work in fast-paced ever-changing environment
  • Exceptional interpersonal and communication skills
  • Self-motivation and the ability to juggle an array of tasks on tight timelines
  • Skilled in data management (e.g. excel or tableau)
  • Skilled in data visualization and storytelling (e.g. PowerPoint/ Google Slides)

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 2.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Tread, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Fire TV, Roku, Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.


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