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Director, Global Product Marketing (Cardio)

Peloton, New York, NY

High-energy group fitness in your living room


THE ROLE

Peloton is looking for a Director of Product Marketing to drive the next wave of growth for its growing cardio portfolio (Bike, Bike+, Tread, Tread+). In this role, you’ll be responsible for leading some of the biggest marketing initiatives in the company. Consumer obsessed, the perfect candidate will focus on the end-to-end user journey jumping from big picture thinking to deep data sets in order to deliver world-class marketing that drives growth and engagement. 

 

RESPONSIBILITIES

  • Champion the business: think and act like an owner, managing the health of the business end-to-end to drive key KPIs across our Bike/Tread product lines. 
  • Build world-class marketing strategies: create insight-led strategies based on a deep understanding of the consumer, the company, the competitive landscape and culture. 
  • Manage high-priority programs: lead the company’s largest marketing initiatives partnering with key teams to inspire killer performance-led approaches combined with world-class creative.
  • Cross-functional leadership: partner with key cross-functional partners across the organization (Media, Membership, CRM, Analytics, Revenue, Product, Content, Creative, Brand and Insights) to drive alignment towards shared goals. 
  • Team building: Build and nurture a high-performing collaborative team, establish best practices with partners while coaching and grow talent. 
  • Portfolio management: Partner with key teams on positioning & merchandising, pricing & promotion as well product evolution. 

 

QUALIFICATIONS

  • 10+ years related experience and relevant education.
  • Experience with D2C subscription brands a big plus.
  • Experience developing and growing high-performing teams.
  • Must be a killer creative who can design data-informed consumer facing communications.
  • Deep understanding of Performance Marketing as well as experience partnering with Creative and Media teams
  • Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics required. 
  • Excellent written and verbal communication skills, comfortable presenting to large groups and executive teams.
  • Experience working on a global brand is a plus.

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]

 

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

 

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.


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