Uncubed
   

Manager, Digital Media

Peloton, New York, NY

High-energy group fitness in your living room


THE ROLE

The  Manager, Digital Media plays an important role on the Digital Media team, responsible for the strategy development, performance, and campaign execution across Search, YouTube, & Google Display Network. You should understand how search & OLV advertising functions; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.

RESPONSIBILITIES

  • Strategy development & execution for Peloton Paid Search (text & shopping), YouTube, & Google Display campaigns including planning, trafficking, day-to-day optimizations & budget pacing
  • Work with Digital Analyst to drive performance across key KPIs through optimizations and frequent testing
  • Develop & maintain quarterly testing roadmaps across OLV & Search 
  • Devise campaign execution strategy plans & performance readouts for cross functional performance readouts 
  • Lead bi-weekly creative shareouts for owned channels, inclusive of creative insights and action items for key stakeholders
  • Collaborate with the creative & product marketing teams on building ad copy & developing video assets to meet platform best practices
  • Traffic, upload, and QA keywords harnessing the Bid Management Tool process
  • Curate extensive sample targeting lists that align with Peloton’s intended audience (research and vet videos, channels, interests, keywords, and URLs for brand safety/suitability)
  • Implement custom audiences, contextual, look-alikes, and other affinity groups for targeting
  • Campaign set-up and management including audience targeting, creative testing, bid and budget management, etc.
  • Manage digital analyst inclusive of assigning & prioritizing key projects, as well as, career planning & development

QUALIFICATIONS

  • 4+ years of proven expertise in Search (Google, Bing) & YouTube execution; Search management platform experience preferred 
  • Working knowledge of Pinterest & Google Display Network planning and execution; Pinterest management experience preferred 
  • Acquisition, retail, or e-commerce campaign management experience 
  • Familiarity working with & presenting to cross-functional teams
  • Experience with incrementality measurement
  • Experience with A/B and multivariate testing 
  • Excellent skills in data-driven analysis
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas); experience with Google Sheets, Docs and Slides a plus 
  • A clear understanding of pacing, flighting and nuances of managing channel-specific budgets

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]

 

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

 

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.


Be a Better Peloton Candidate

Learn skills and get an insider's look at Peloton when you watch classes taught by their top employees.

Want to learn more about Peloton? Visit Peloton's website.