Senior Director, Marketing IT

Peloton, New York, NY

High-energy group fitness in your living room

The Peloton Enterprise Systems team is seeking a talented and experienced IT Leader with an established record of success in both fast-growing startups and mature corporate organizations to lead the Marketing Technology and Operations work as required to support Acquisition Marketing, Retention Marketing, Lead and Account Management, Marketing Analytics, and integration to the Revenue & Membership team.  

 What you’ll do:

As a Senior Director, Marketing IT, you will partner with Peloton’s Marketing Leadership team to manage core service offerings for the marketing function. You will develop roadmaps alongside the Marketing teams to assure Enterprise Class solutions and then execute against them. You will manage business relationships with team members from individual contributors to senior stakeholders. You will be responsible for all communications, coordination, project and program delivery, enhancements, and operational support, change management, people management and continuous service improvement to these communities. 

More about you:

You have career experience in a large B2C enterprise. You create great relationships with your stakeholders and have a bias for action. You also have a deep knowledge of best--in-class Marketing Technology stacks and best practice business processes. You can talk with Business and Technology leaders with equal fluidity. You are knowledgeable about contemporary marketing technologies including Customer Data Platforms (CDP) and Marketing Automation Platforms (). 

More about the opportunity:

This role reports to the VP of G&A Systems who oversees the end-to-end IT activities for Finance and Marketing throughout the organization. The Sr. Director, Marketing IT will lead a nimble staff of IT employees and vendors through strategic initiatives, application assessments, and service/support management activities.  

This role offers a unique opportunity to be a part of an evolving IT organization, a results-oriented and global organization with ownership over a portfolio that delivers direct value to these organizational stakeholders and Peloton overall. The ideal profile of this position calls for a flexible and well-rounded leader with strategic, operational and project management experience – someone who is self-motivated, detail-oriented, collaborative, and has strong customer relationship management capabilities.

You’ll also:

  • Partner with our Marketing communities to drive our global business and technology roadmaps forward, including being the primary point of contact for the SVPs of Acquisition and Lifecycle Marketing, and Membership.
  • Define and execute on an aligned vision of future Enterprise class Marketing Technology architecture and integrations to improve data quality, enable our business teams to be nimbler and more effective.
  • Provide broad understanding of marketing technologies (MarTech) and integrations of customer data platforms (CDPs) to consumer facing applications such as customer experience hubs, emails, chat bots, web personalization, support centers and analytics tools.
  • Build, develop and manage our team of Marketing IT technologists, primarily systems analysts and developers
  • Develop rolling 2–3-year strategic roadmaps to deliver on Marketing KPIs and reduce pain points
  • Ensure success of cross-functional programs by delivering on scope, timeline, budget, data quality, change management, and transition of the program into ongoing support
  • Communicate status to execs and director-level staff, and ensure alignment on priorities
  • Oversee Marketing-facing scrum teams.
  • Form strong working relationships across the company with Marketing staff that run the core Marketing processes locally, regionally, and globally, and with your Peloton peers in IT and beyond
  • Develop work plans and manage day-to-day team activities including analysis, recommendations, and implementations.  
  • Build and earn the trust of developers and analysts
  • Achieve effective use of outside vendors and ensure the highest quality of service is being supplied.  
  • Maintain vendor relationships for all vendors in the Marketing space.
  • Build and manage relationships with key stakeholders through effective communication, resulting in stakeholder buy-in. 

 Job Requirements:

  • 2+ of Senior Marketing IT Leadership experience at a large B2C enterprise
  • 5+ years of related experience in an IT or Marketing Technology or Operations management position
  • Minimum of 8 years of experience in an IT or Marketing Technology or Operations role responsible for driving global process and system change
  • Proven ability and success in leading challenging technical, custom and package software implementation projects on a global level
  • Experience in successfully implementing global change
  • Minimum of a bachelor’s degree in related field
  • Successful track record of delivering global projects with measurable business impact
  • Excellent communication and collaboration skills
  • Proven success in effective virtual team and people management
  • Balance of strong business process knowledge and experience implementing mix of custom and package software to meet business needs
  • Common knowledge of contemporary marketing software packages is preferred
  • Proficiency with Google Workspace
  • Exposure to Jira and Confluence is a plus
  • Exposure to Smartsheet
  • Fluent in English (written and verbal) – other languages would be beneficial



Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]


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About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

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