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Senior Manager, Social Media

Peloton, New York, NY

High-energy group fitness in your living room


THE ROLE

The Senior Manager, Social & Editorial, will lead Peloton’s social media campaigns across all earned social media, including Facebook (brand page, instructor pages, showroom pages), Instagram, Spotify, YouTube, LinkedIn, Twitter, as well as lead content strategy and editorial production for The Output, Peloton’s editorial site. The role requires a creative leader that has run a world-class social media team and who can build and deliver a winning social & editorial strategy.

RESPONSIBILITIES

  • Serve as a senior strategist and gatekeeper of the Peloton brand on social media, driving the approach and allocating team resources to optimize across all social channels
  • Work with across the marketing & creative teams to develop compelling assets (photo, graphic, video, etc.) for key campaigns across each social platform
  • Ensure that our voice is present in other relevant social platforms/channels not owned by Peloton
  • Work with our instructors to bring their own brands to life in social media
  • Collaborate with fellow leaders across Sales and Marketing to ensure clear and consistent messaging for new products, promotions, channels, features, etc.
  • Anticipate and initiate reporting and analysis and deliver results and feedback to cross-functional partners
  • Develop and own processes and reporting to the broader organization to ensure that the voice of the Member on social is shared with — and acted upon — by key partner functions including Product, Software, Quality, Logistics, and Content
  • Provide mentorship and leadership to social media team members and hire & manage interns.
  • Act as a key owner of the business KPIs, proactively crafting strategies and executing initiatives sought at driving growth and performance.
  • Support social media director in developing social media strategy plans and team goals.

QUALIFICATIONS

  • Proven experience developing and executing compelling social strategies at a distinctive global consumer brand
  • Passion for social media, including keeping up on new trends and industry standards
  • Consistent track record to build, run, and develop a team with multifaceted strengths
  • Analytic expertise and experience making dispassionate, empirical decisions
  • Robust project management skills, including the ability to multi-task effectively
  • Demonstrated success in developing cross-functional relationships to drive tangible results
  • Self-awareness to feedback from all levels of the organization
  • Outstanding integrity and ethical standards

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]

 

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

 

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.


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