Social Media Lead

Peloton, New York, NY

High-energy group fitness in your living room


The Social Media Lead coordinates Peloton social media campaigns across all earned social media, including Facebook (brand page, instructor pages, showroom pages), Instagram, Spotify, YouTube, LinkedIn, Twitter, with a specific focus on integrated marketing campaign strategy. The role requires a creative mind with a knack for cross-functional collaboration and a love for process, and someone who can build and deliver winning social & editorial strategy.


  • Serve as strategist and gatekeeper of the Peloton brand on social media, driving the approach and serving as a key point of contact for all marketing campaigns
  • Collaborate with colleagues across the marketing team to ensure consistent brand execution across treatments and channels
  • Lead brainstorms with key cross-functional players to improve reach across channels
  • Build social strategy decks for larger campaigns to share out with stakeholders
  • Collaborate with our creative team to develop compelling assets (photo, graphic, video, etc.) for key campaigns across each social platform
  • Ensure that our voice is present in other relevant social platforms/channels not owned by Peloton
  • Work with our instructors to bring their own brands to life in social media
  • Develop and own processes around reporting to the broader organization and ensure dissemination of best practices and relevant updates


  • Demonstrated ability developing and executing compelling social strategies for a global consumer brand
  • Passion for social media, including keeping up on new trends and industry standards
  • Proven track record of building, managing, and developing a team of varied strengths
  • Analytic expertise and experience making dispassionate, analytical decisions
  • Robust project management skills, including the ability to multi-task optimally
  • Proven success in developing collaborative relationships to drive tangible results
  • Experience feeding into or crafting creative briefs for social campaigns
  • Self-awareness and willingness to feedback from all levels of the organization
  • Outstanding integrity and ethical standards


Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]


Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.


Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Be a Better Peloton Candidate

Learn skills and get an insider's look at Peloton when you watch classes taught by their top employees.

Want to learn more about Peloton? Visit Peloton's website.