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Director, Media Channel Strategy

Peloton, New York, NY

High-energy group fitness in your living room


THE ROLE 

Peloton is looking for a Director, Media Channel Strategy to support our US marketing initiatives. Working in a fast-paced environment, this role will be responsible for managing Peloton’s US media investment and performance across TV, OTT, Audio, and Direct Mail channels. From strategy through execution, the Director will use their technical expertise and performance marketing best practices to deliver efficient Bike and Tread sales. This role will report into the Senior Director, North America Media and will work closely with external agency partners and cross-functional teams across Marketing, including Integrated Marketing, Product Marketing, Insights, Creative, and Analytics.

RESPONSIBILITIES

  • Oversee end-to-end strategy, planning, launch, optimization and performance measurement across TV, OTT, Audio, and Direct Mail. Ensure that flighting and investment is optimized across products and aligned with campaign objectives.
  • Manage internal team as well as relationships with media agencies and industry partners/platforms. 
  • Lead investment strategy for TV & OTT to secure inventory at efficient rates across Upfront and Scatter.
  • Forecast media’s impact on web traffic and incremental sales. 
  • Partner with creative team on asset development; share channel best practices and drive adoption of new formats.
  • Analyze performance and deliver weekly reporting, insights, and optimization recommendations across channels.
  • Develop channel testing roadmaps that reflect evolving media consumption trends and new opportunities/innovation. 
  • Deliver cross-functional updates, analysis, and executive summaries.

QUALIFICATIONS 

  • 10+ years media experience, with expertise in TV and OTT across planning, buying, and measurement; brand/client-side experience strongly preferred.
  • Proven track record of effective performance marketing and ability to drive results.
  • Strong people leader who can motivate and develop team members.
  • Analytical mindset and ability to identify data-driven insights. 
  • High level of proficiency in Excel/Google Sheets (Looker experience a bonus).
  • Strong interpersonal and communication skills.
  • Excellent project management skills with strong attention to detail, bias for action, and organization.
  • Comfort operating independently in a fast-paced and ambiguous environment.
  • BA degree required; MBA a plus.

#LI-SW1

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]

Peloton has a COVID-19 vaccination policy to safeguard the health and well-being of our employees and customers globally. All employees based in the U.S. and Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

 

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

About Peloton

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.


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