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SEO Strategist

Perpetua Labs, Toronto

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Duration: Full-Time


Perpetua's mission is to give superpowers to anyone that sells online by building best-in-class ecommerce advertising products. At the moment, we help agencies, brands, and sellers win on Amazon, Instacart, Walmart, and Target by analyzing large amounts of data and using AI to develop smart optimization algorithms that drive transformational sales growth for our clients.  

Our SEO strategist will lead the development and optimization of our content to capture the exponential growth in demand in our space. A successful candidate will marry deep SEO skillset with a passion for consumer behaviour. They will work with our content team to establish Perpetua as a top thought leader in the retail media landscape. They will also be dogmatic in their ability to measure and report contribution to sales and customer growth.

So what will you do as an SEO Strategist?

  • Develop and execute successful SEO strategies for search engines and other channels like YouTube.
  • Be a thought leader for SEO within the company and drive priority for this channel with the organization
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes in collaboration with our growth engineering team. 
  • Optimize website content, landing pages and paid search copy
  • A/B test and optimize landing pages in order to increase conversion rates for all traffic. 
  • Collaborate with internal teams on UX strategy, design, testing, and implementation for our marketing site. 
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends

About you:

  • Minimum 3-5 years experience leading and implementing SEO strategies. 
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML/CSS/ReactJS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. aHrefs, Screaming Frog, SEMrush) and web analytics tools (e.g. Google Analytics, Google search console)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Analytical mindset with numerical aptitude
  • BSc/BA in Marketing, Business or related field

Bonus points if you:

  • Have experience with B2B or B2B SaaS
  • Have knowledge of eCommerce advertising, specifically Amazon and/or Walmart
  • Have Experience in conversion rate optimization and UX. 

Company benefits:

  • Full benefits plus a health spending account from day 1
  • Top-of-the-line technology to help you build your own workspace
  • Automatic enrolment in our employee revenue sharing plan
  • Flexible time off policy
  • Free catered office lunches from Toronto's best restaurants daily
  • Unlimited snacks and drinks in the office.
At Perpetua, we are dedicated to pursuing and hiring a diverse workforce with varied experiences, perspectives and opinions. We believe diversity helps our team perform better and enables us to build an outstanding product for our customers. We are an equal opportunity employer and are committed to work with applicants requesting accommodation at any stage of the hiring process.

About Perpetua Labs

Perpetua is building a digital growth engine for e-commerce. To date, we've taken several Amazon products from $0 to well over $1 Million and we're growing quickly.

Perpetua Labs

Want to learn more about Perpetua Labs? Visit Perpetua Labs's website.