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PR Strategist

Perpetua Labs, Toronto

See jobs at Perpetua Labs

Duration: Full-Time


Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization to execute tactically. Perpetua’s intelligent reporting tools will also surface the most important metrics you need in order to easily quantify and examine the investment of your advertising dollars into your business. Integrations with Amazon, Instacart, Walmart and more ensure brands achieve full-funnel engagement and maximum visibility.

At Perpetua, we're looking for a PR strategist to help tell our stories and amplify their reach to grow our industry presence.

But, we’re not looking to hire just anyone... You’re selling the vision we see for the future in the form of stories, and building strong, lasting relationships. We're looking for someone who can think big, develop strategic campaigns and leverage data-driven storytelling to strengthen our reputation as a leader in eCommerce advertising.

You'll be successful in this role if you can land Perpetua's team of experts and thought-leaders in the world's most notable publications. You'll set up interviews with some of the industry's most regarded journalists and ensure Perpetua always makes the "hottest/top/fastest-growing" lists.

As a result, Perpetua will dominate Google searches — in some cases, doubling web traffic — and will have a growing and highly-engaged community.

What You'll Do:

  • Plan global publicity strategies and campaigns
  • Build strong relationships with journalists and media partners including influencers and content creators
  • Manage enquires from the public, press and related organizations
  • Analyze and track media coverage and brand mentions
  • Secure organic and lucrative speaking opportunities for Perpetua's internal thought leaders
  • Organize and co-ordinate Perpetua's presence at events, tradeshows
  • Stay up to date with industry trends, news and best practices
  • Work with Perpetua's content and growth marketers to ensure Perpetua's editorial calendar and themes are aligned with macro industry trends

Who You Are:

  • You have at least 5 years experience in public relations or brand management
  • You're a born communicator and have a deep understanding of communications
  • You've got hustle. You'll be working with multiple people and teams, in high pressure environments. You're familiar with the speed at which the media and the tech industry moves and have experience meeting and exceeding those expectations.
  • You're an excellent writer with impeccable attention to detail
  • You enjoy reading about startups, tech and culture in your spare time

Bonus Points If:

  • You have experience in media or B2B/SaaS
  • You have Amazon marketplace domain expertise
  • You have landed a story in AdWeek, AdAge, The New York Times, Bloomberg, Fast Company, TechCrunch or Business Insider
  • You have an accessible network for influencer outreach and content syndication
  • You have experience with SEO and content best practices for organic search and social

Working at Perpetua:

  • Perpetua is operating in an incredible market with nearly unlimited growth potential. Our team in Toronto has grown from 40 to over 200 in the last year. We have recently opened offices in London, Berlin, Tokyo and Shanghai.
  • Perpetua’s Revenue Share Units allow employees to partake in the success and growth of our company
  • Benefits and Health Spending Account on day one
  • Flexible time off policy
  • Generous parental leave program
  • Flexible work arrangements - remote, hybrid or in office
  • Top-of-the-line technology to help you build your own workspace including a one-time work from home stipend when you join
  • When in the office: daily catered lunches from Toronto’s best restaurants, unlimited snacks and drinks, Perpetua Library
  • Learn more about us here: Life at Perpetua


At Perpetua, we are dedicated to pursuing and hiring a diverse workforce with varied experiences, perspectives and opinions. We believe diversity helps our team perform better and enables us to build an outstanding product for our customers. We are an equal opportunity employer and are committed to working with applicants requesting accommodation at any stage of the hiring process.

About Perpetua Labs

Perpetua is building a digital growth engine for e-commerce. To date, we've taken several Amazon products from $0 to well over $1 Million and we're growing quickly.

Perpetua Labs

Want to learn more about Perpetua Labs? Visit Perpetua Labs's website.