Content Researcher/Writer

Piggy, Bengaluru, India

Next generation investment platform for everyone.

Duration: Full-Time

Piggy - Investment App for Indians

We are democratising finance and financial advice, bringing it within reach of millions of Indians. Like in most pressing problems in India, there has always been great success in solving them through strong initiative and really smart technology. Piggy is a step in that direction where every Indian will have the power to plan for their financial future and in turn be a step closer to achieving their goals and aspirations.

This is a challenging problem that will require a collective of brilliant individuals with a strong vision of creating an impact,  working as team to solve it. We are looking for such exceptional individuals. We put customer experience and great product design at the heart of everything we do. We are looking for people who also believe in the same.

Our vision is shared by Y Combinator, our investor,  which is one of the foremost accelerators in the world.

We look forward for you to be a part of our exciting journey in creating a lasting impact on millions of people.

We are looking for an exceptional Content Researcher/Writer to join our team. You will be responsible for creating, improving and maintaining content to educate users on various aspects of investing and personal finance. 

Our ideal candidate is someone with demonstrable creative writing skills. They should also be able to grasp various aspects of personal finance and write simple but engaging content around it. As a Content Researcher/Writer, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. 
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. 

Responsibilities : 
* Develop content strategy aligned with short-term and long-term marketing targets 
* Collaborate with marketing and design teams to plan and develop site content, style and layout
* Research on personal finance updates, news and trends. Should be able to extract the most useful insights from it and turn it into simple content.
* Create and publish original & engaging content on personal finance & mutual funds
* Edit, proofread and improve writers’ posts
* Build and maintain Brand consistency
* Optimize content according to SEO
* Use content management systems to analyze website traffic and users engagement metrics
* Manage content distribution to online channels and social media platforms to increase web traffic
* Ensure compliance with law (e.g. copyright and data protection)
* Stay up-to-date with developments and generate new ideas to draw audience’s attention

* Proven work experience as a Content researcher/writer
* Interest in working on & learning aspects of personal finance.
* Prior knowledge of personal finance and investing a big PLUS.
* Hands on experience with MS Office and WordPress
* Basic technical knowledge of HTML and web publishing
* Knowledge of SEO and web traffic metrics
* Familiarity with social media
* Excellent writing skills in English
* Attention to detail
* Good organizational and time-management skills
* Bachelors degree in Journalism, Marketing or relevant field


  • Meeting Deadlines
  • Excellent Oral and Written Communication
  • Research
  • Personal Finance Writing
  • Creative engaging and innovative content

About Piggy

Experience an easy way to make Investments in Mutual funds in India. Easiest platform to make mutual fund investments in India. Because you need to make Investments, be it just to park your cash short term to earn better returns, or to invest for your goals or retirement, we've made an easy to use platform for you where you can invest in any fund in India in few clicks and have track your existing investments. Furthermore , you make investments without paying any middlemen commissions and make more returns . After all, It is your money. Don't pay too much to others when you can do it on your own.


Want to learn more about Piggy? Visit Piggy's website.