Pinterest brings millions of people the inspiration to create a life they love for everything; whether that be tonight’s dinner, next summer’s vacation, or a dream house down the road. As the Ads Measurement Lead you'll design and execute empirical research to help a variety of advertising partners understand and improve the effectiveness of their advertising on Pinterest. This research will include both analyses for individual clients and to inform the industry as a whole. The candidate will also use learnings from this work to influence Pinterest’s internal measurement product and ad product roadmap.
What you’ll do:
Conduct in-depth standard and custom research studies for Pinterest’s partners that analyze advertising effectiveness via a combination of internal and external measurement tools
Develop research to understand the relative impact of different marketing strategies on Pinterest
Communicate complex results back to non-technical client audience and influence client measurement thinking
Work closely with our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns
Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement
What we’re looking for:
5+ years of digital ads measurement experience
Expertise with both Brand Lift and Direct Response ads measurement methodologies
Experience working directly with Partners to develop campaign measurement strategies
Strong analytical skills, at ease working with spreadsheets and multiple sources of data to turn numbers into insights.
Ability to work cross-functionally with sales teams, product teams and other members of the Ads Measurement team
Experience with SQL highly preferred
Pinterest is full of possibilities to design your life. Discover recipes, style inspiration, projects for your home and other ideas to try.