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Marketing Manager

Pond5, New York City

World's Largest Stock Video Library, Audio Clips & More


We’re a growth brand in the process of establishing ourselves in the hearts, minds and wallets of highly creative and technical audiences.

We're looking for a Marketing Manager to join our internal marketing team to help drive ownership and accountability across social (paid and organic) PR and partnership channels. This role will report directly to our Brand Director and will work closely with the performance marketing team as well as creative team members.

RESPONSIBILITIES

  • Owns strategy and execution of social media (paid and organic) to accelerate new buyer growth and drive traffic to site 
  • Translates business initiatives and marketing plans from other channels into monthly social calendars and tactical plans for YT, FB, IG, TW, LI
  • Develops unique messaging and distribution plans suited for each channel and stage of the customer journey
  • Directs and reviews creative work to ensure social best practices are being incorporated 
  • Measures and reports performance regularly - including follower growth, engagement, traffic and revenue; Identifies trends and optimizes accordingly
  • Regularly reviews industry and competitive trends in order to develop insights and implications for messaging and channels 
  • Uses the Pond5 marketplace as a resource to find and publish valuable content to fill our social media channels; Uses platforms like FB Creative Hub and Canva to adapt Pond5 assets into content for social channels 
  • Writes post copy and metadata for all social content 
  • Works with media agency to implement social CRM and lead gen campaigns
  • Manages Pond5 community across owned social channels; Proactively communicates and reacts to public commentary; Works closely with customer service to respond as needed  
  • Develops strategy and tactical plans to support brand events and partnerships through social media, including real-time creation and publishing, and longer-term strategies 
  • Manages public relations and corporate communications 
  • Works with PR agency to develop press releases and PR launch plans for major business initiatives and partnerships 
  • Measures and reports performance regularly
  • Proactively develops plans and documentation for potential crisis management 
  • Develops strategy and tactical plans to support brand events and partnerships through PR
  • Supports partnerships and content marketing efforts 
  • Develops strategy and tactical plans to promote partnerships and content marketing efforts through PR and social channels 
  • Collaborates with internal teams to inform work based on best practices 
  • Liaises with external partners and agencies to execute with an eye towards earned media 
  • Measures performance regularly, and adapts accordingly

REQUIREMENTS

  • A creative, curious and strategic social media guru
  • Strong collaboration skills; Is diplomatic, yet effective
  • Positive attitude with a willingness to “pitch in” and get the work done 
  • Demonstrates a thorough understanding of the marketing industry and competitive landscape, stays current on trends and campaigns, brings “outside” thinking to your work, seeks internal and external inspiration to remain relevant 
  • Loves working with Creatives and has a passion for creative excellence/output
  • Curious and passionate about learning; Contributes to a culture of testing, optimizing, and continually improving
  • Creative problem solver, proactively thinks through problems and offers solutions
  • No matter the task, you are the type of person that “figures it out” 
  • “Swims outside your lane” in order to ensure integration across channels and departments 
  • An expert at communicating and managing internal and external relationships
  • Ability to turn creative ideas into effective social campaigns
  • Can create a compelling “story” out of data

BENEFITS

  • International team of 185 awesome people
  • Competitive compensation, including equity
  • Generous benefits, including health and dental insurance and 401(k) program
  • Daily office lunches
  • Discounts on content
  • Part of Weatherfront's 2019 list of career-launching companies!
  • Featured in BuiltInNYC's best places to work list (a roundup of the best NY start up and tech companies)
  • Learn new things every day!
Pond5 is the world’s largest, most vibrant video-first content marketplace, providing filmmakers, creators, and producers of all kinds with the content, inspiration, and tools they need to improve their projects. As the only content marketplace that meaningfully shares licensing revenue with its contributing artists, Pond5 is driven by a commitment to its passionate and growing global community of more than 55,000 professional visual and audio creators, providing a platform where their creative work can flourish, and helping them to make a sustainable living. With groundbreaking features like visual search for video and integrations into all major video-editing software, Pond5 is innovating daily, making it easier to find and use the content that creatives need to bring their vision to life. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices in New York, Dublin, Prague, London, and LA.

About Pond5

Pond5 is transforming the role of video in the creative process by connecting producers, creative directors, and editors to more than 60,000 filmmakers and creators in over 150 countries. The company strives to improve creative production through its innovative artist technology, easy-to-use platform, and ever-growing library of more than 7 million royalty-free video clips, plus millions of music tracks, sound effects, photos, and other high-quality media. Pond5 is a venture-backed company funded by Accel Partners and Stripes Group with offices located in New York, Dublin, and Prague.

Pond5

Want to learn more about Pond5? Visit Pond5's website.