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Regional Insights Senior Associate

Quantcast, Sydney

Quantcast helps create a more personalized digital world.

Duration: Full-Time


At Quantcast, we are the champions of a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, reaching people in the right place, at the right moment. Together, we are powering a free and open internet, for everyone.
As part of Quantcast’s continued expansion plans across the region, we are looking for the right talent to spearhead the insights function across the region.

In this role as Regional Insights Senior Associate, you will champion and deliver data-led insights to Quantcast’s clients and work closely with the commercial teams to drive incremental revenue growth through gold standard insight projects. You will have a balance of strategic thinking, efficiency, and effective communication to work with internal and external stakeholders e.g. Advertising Agencies. Proactiveness would be your staple approach to this role.

Responsibilities:

  • Manage end-to-end research projects from understanding client objectives, designing research, data collection, optimization, to analysis. This will mostly involve working with advertising agencies and helping to drive media plans for clients and pre-planned media plans for events based advertising
  • Formulate findings and recommendations based on different data sources available for analysis
  • Visualize findings in the best possible way to story-tell insights derived from the plethora of data made available to you
  • Present research findings to client and explore other opportunities and areas of interest for future studies
  • Serve as a champion for Quantcast’s data and differentiating the unique value our data and insights bring to clients
  • Act as a research consultant for our clients by understanding their business needs, and recommending the best research solutions to help them achieve their KPIs
  • Oversee deliverable assigned across different clients and ensure quality output in terms of analysis, finding insights, and produce high-quality reports on audience behaviors, user segments, and campaign performance
  • Manage business priorities and revenue targets from research offerings to ensure overall growth of the company
  • Partner with relevant stakeholders (commercial teams, marketing) across the region to define strategy and business goals, get buy-in of efforts and deliver valuable insights packages for sales and marketing programs
  • Develop a business plan with senior management to grow and expand the research offering within the APAC region
  • Establish self as a thought leader in the programmatic space, as well as contribute to thought pieces for the company’s content

Requirements:

  • Passionate about programmatic media and would love exposure to a plethora of clients (agencies and direct) across APAC
  • In-depth knowledge of analysis methodologies and have a good business sense with experience in consultative ‘selling’ through data-led insights
  • You will be someone who relishes in using data to build a story to help drive sales
  • Have hands-on experience utilizing data to curate and craft recommendations tailored to our client’s needs
  • In particular, audience data (ex: DSPs, DMPs, gathering insights from leveraging & aggregating 1P, 2P, 3P data) and desk research across marketing research sources
  • Are a multitasking pro and enjoy working multiple project streams at a time - each project includes understanding the client’s objectives, designing the research methodology, data analysis, and report presentation
  • Are excited to be spearheading a brand new function for a regional hub, and setting the trajectory for the insights team in future expansion plans
  • An excellent communicator and have solid presentation skills and can easily partner across internal and external stakeholders

Bonus Points:

  • Are familiar with data extraction tools such as SQL
  • Have hands-on experience working with data visualization tools such as Tableau, Microsoft Power BI and love telling a story with data

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 20 offices across 10 countries.

We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Recognizing the importance of flexible work environments, Quantcast has adopted a hybrid work model. The model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. The effectiveness of the implementation may differ based on location or team, so please consult with your manager for further information. Through at least the end of 2021, we are providing additional flexibility, including relaxing the in-office schedule and offering flexibility around the number of days and which day one is required to be in the office.  Hybrid employees can also work remotely for two weeks each year or apply for our fully-remote work program.  To ensure the safety of everyone, all U.S. employees working from a Quantcast office or who meet clients are required to be vaccinated against COVID-19. Outside of the U.S., we encourage all employees to get vaccinated. 

About Quantcast

ABOUT US Our intelligence platforms combine big data and machine learning to solve crucial marketing challenges. We help publishers understand audiences and create compelling digital experiences. Our predictive advertising capabilities give marketers insight into online behaviors so they can reach valuable, relevant customers. And we help consumers receive personalized stories and messages across devices.

Want to learn more about Quantcast? Visit Quantcast's website.