Uncubed

Advertising Strategist

Quora, Mountain View, CA

Q&A platform that empowers people to share and grow the world’s knowledge


Quora is seeking an experienced Advertising Strategist to partner with and advise our advertisers and help them build success on our advertising platform. We recently launched our first advertising products so you would be a founding member of the advertising sales and strategy team.

You will be the main point of contact for a diversity of advertisers and have full ownership of the customer experience and customer success. Drawing upon all available resources, metrics, and Quora product knowledge, you will provide insights that will optimize ad campaigns and determine which creative content works most effectively. Quora Advertising Strategists engage customers in a more meaningful way than the typical sales experience. We value direct and timely communication, creative insights, and expect you to advise and even challenge advertisers if it will help them ultimately be more successful on Quora and in their respective teams. We strive to be the call or meeting our advertisers most look forward to and feel smarter as a result. You will be a great fit in this role if you love problem solving, pattern matching, digging into the data, being creative, wooing, advocating, exploring, and also checking off your list of to-dos. You are creative, smart, and like to execute.

Responsibilities

  • Educate advertisers on Quora as a product and the ads platform
  • Advise advertisers on how to maximize success on Quora in a way that is also great for the user experience
  • Manage and own a large book of diverse advertising clients
  • Troubleshoot and answer advertiser questions related to campaign delivery and optimization
  • Identify and grow opportunities within accounts at the appropriate setting and time
  • Share best practices internally and externally
  • Build trust and maintain strict confidentiality with Quora advertisers
  • Ensure the timely and successful implementation of ad campaigns according to customer needs and objectives
  • Conduct regularly scheduled client calls to communicate key campaign performance metrics
  • Forecast and track key account data, and advise adjustments in strategy to maximize ROI
  • Respond quickly to high severity requests or issue escalations as needed
  • Highlight trends and product requests to the product development teams

Requirements

  • 3 - 5 years of experience managing advertising campaigns from either client or publisher side, preferably experience running search and social campaigns
  • Exemplary verbal, written, and listening communication skills with clients at all levels of seniority up to the C-level with the confidence and tact to respectfully challenge clients on strategic decisions
  • Comfortable working with a beta product and serving as the point of contact to troubleshoot technical and account issues
  • Hands on experience managing and optimizing bidded CPC campaigns
  • Ability to translate analytics into insights and recommendations to determine which content and creatives are working or could be improved
  • Critical thinking and investigative skills that lead to fresh ideas when it comes to challenges related to campaign performance
  • Self-driven, detail-oriented, and open to manual processing required in early advertising platform development
  • Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
  • Deep understanding of how internet advertising technology and marketing automation works with the ability to explain it in clear and concise terms
  • Passion for Quora's mission and goals
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Quora

We want to democratize access to knowledge of all kinds—from politics to painting, cooking to coding, etymology to experiences—so if someone out there knows something, anyone else can learn it. Our mission is to share and grow the world's knowledge, and we're building a world-class team to help us achieve this mission. 

Want to learn more about Quora? Visit https://www.quora.com/