Audience Development Director

Refinery29, London

A modern woman's destination for how to live a stylish, well-rounded life

About Refinery29:

Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visit Refinery29 for more information and to browse content. You can also visit our FrenchGermanUS, and Canadian editions.  

What Makes an R29er?

You have commitment and passion for the mission of R29 to be a catalyst for women to feel, see, and claim their power.

What you'll do: 

Reporting into VP Audience & Content Strategy, responsible for international audience growth across O&O and social channels.

  • Managing a team of audience developments specialists across London and Berlin to distribute content and grow organic visits to refinery.com
  • Focus on SEO strategy, process implementation and reporting
  • Supporting editorial team with keyword focuses, opportunities and optimizations
  • Increasing scale through always on test and learn strategies
  • Interpreting, analyzing and reporting both content and audience data
  • Championing audience insights across the wider business
  • Overseeing syndication and content platform partnerships whilst keeping brand mission at the core of expansion strategy
  • Keeping the team abreast of industry trends and developments including anything that might affect performance of refinery29.com
  • Support affiliate revenue with search optimized content strategy
  • Support with guidance on innovative social programming
  • Work on our evergreen strategy to increase the value per article

What you have: 

  • Experienced in using Google Analytics and interpreting data
  • Experience and passion for the digital media industry
  • Experience working across multiple digital channels including a strong understanding and interest in SEO
  • On the ball with the latest social platform news and programming trends
  • Advanced knowledge of Microsoft Office suite, including exceptional Microsoft Excel skills
  • Experience managing a team 

To be successful here you are: 

  • The ideal candidate will be process orientated with the ability to juggle many tasks simultaneously
  • Strong interpersonal, organizational and written and oral communications skills
  • Analytical mindset, results driven
  • Keen eye for detail


About Refinery29

Refinery29, the largest independent fashion and style website in the United States, is a lifestyle platform that delivers nonstop inspiration to live a more stylish and creative life. Through award-winning original programming, Refinery29 connects a fast-growing audience of users with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world.

Want to learn more about Refinery29? Visit Refinery29's website.