Senior Director, Product Marketing

RetailMeNot, Austin, Texas

We’re Disrupting the Way the World Sees Deals

We are looking for an extraordinary leader for our RetailMeNot product marketing organization that can help us bring new products to market in one of Austin’s best places to work and in one of the most exciting technology companies. Our heritage and core strength is in helping shoppers save money via our website and mobile apps – so you're savvy when it comes to articulating the value of consumer tech to a massive consumer audience. But our most compelling growth opportunities are in technology products that help marketers at the large brands, retailers, and restaurants. We work with top tier names like Macy’s, Home Depot, Walmart and Best Buy and engage shoppers to drive them online or in store. Accordingly, this role demands a deep understanding of both B2B and B2C product marketing. You know what retailers care about, what their motivations are, and how these translate to compelling product positioning. You use that understanding to tell stories that bring the product to life by using great B2B marketing. You are also an expert in B2C product strategy, positioning, pricing and marketing delivery. You’ll be working with the RetailMeNot product, consumer marketing, sales, and B2B marketing teams every single day, collaborating and using your excellent communication skills to gain alignment internally and drive market adoption together. 

Who You Are

  • Bachelor’s Degree from a four-year college or university; MBA ideal
  • 12+ years of marketing and/or product marketing experience
  • 5+ years in people management required
  • Experience with sales enablement, B2B and B2C marketing
  • Discipline in managing time and activities, strong multi-tasking skills
  • Successful track record launching new marketing technologies or software products
  • Experience launching and marketing consumer-facing web and mobile products a significant plus
  • Experience demonstrating research and user testing to develop differentiated product positioning and messaging for new and existing products
  • Excellent grasp of the various online and offline marketing channels available to product marketers today
  • Proven experience successfully using owned and earned media to promote new products
  • Adept at building consensus and gaining cross-functional alignment with peers and senior leaders
  • Demonstrated success driving rapid adoption and strong user engagement with new products
  • Love technology products in the software/internet space
  • You really “get” mobile – how it changes user behaviors and how it makes marketers to rethink their strategies
  • Demonstrated leadership and management skills
  • Strong interpersonal and teamwork abilities
  • Strategic thinker with strong analytical skills 

What You'll Do

  • Make the nuts and bolts of product marketing look easy – user/audience research, segmentation, needs identification, key benefits articulation, overall product value proposition and sales enablement
  • Lead the development of integrated marketing plans to support new product launches or feature improvements, across all channels paid, owned, and earned.
  • Extraordinary analytical skills and ability to build a data driven marketing strategy as well as defining and measuring the success of a particular product marketing campaigns
  • Energized by signing up for aggressive shared product utilization and revenue targets along with your colleagues in product, marketing and sales.
  • Understand the retail space and industry trends, and you understand how that impacts the life of a marketer at a retail company. You can empathize with them, and accordingly tell a great product story that grabs their attention and won’t let it go
  • Partner with sales reps on calls and visits, and ensure the voice of the retailer is reflected in product and design decisions
  • Collaborates with the research and analytics team to monitor consumer shopping trends, needs, attitudes and behaviors
  • Builds consensus among stakeholders to enable effective execution
  • Keeps a sharp eye on competitive products and recommend feature enhancements to maintain RetailMeNot’s leadership status

Who We Are

  • We value diverse perspectives and believe this translates into stronger products and a better workplace
  • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of intelligent people to work with and learn from
  • We have a great open vacation policy
  • We'll provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you love
We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable
- Long Term Incentive Plan
- Performance based rewards & recognition for your hard work and service
- Very competitive benefits packages, including best-in-class parental leave
- Open & flexible PTO
- Cell phone & gym membership reimbursements
- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

About Us
RetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out.

U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

About RetailMeNot

RetailMeNot is the ultimate savings destination, connecting millions of consumers to the retailers, brands and restaurants they love—both online and in-store. With a presence in North America, the United Kingdom and France, we help drive engagement and sales for more than 70,000 brands internationally.

From the best digital promotions and discount eGift cards to quick cash back offers and dining discounts, our teams are dedicated to innovating new solutions that drive ROI for our brand partners, satisfy our consumers and create the best workplace environment for our employees.


Want to learn more about RetailMeNot? Visit RetailMeNot's website.