Marketing Analyst

Ring, Santa Monica, CA

Your Ring of Security Starts at the Front Door

Ring (www.ring.com) is looking for a marketing analyst to evolve our traditional media buying strategy.

In this role, you will create and execute innovative, media campaigns that accelerate user acquisition, activation, and retention for the Neighbors App. This is a unique opportunity to define the growth path for a network of millions of users across the world.
At Ring, we come to work every day with the mission of reducing crime in neighborhoods.  Because we know that safer homes start with safer neighborhoods, we created the Neighbors App to keep people informed and to bring the power of community to making neighborhoods safer.
Available to everyone with an iOS or Android device, Neighbors sends you real-time crime and safety alerts from your neighbors, law enforcement, and the Ring team. Simply put, Neighbors is the New Neighborhood Watch.


  • Create and execute traditional media strategy to drive millions of installs and activations in the Neighbors app
  • Manage the execution and optimization marketing channels including TV, radio, OOH, influencer, and podcasts.
  • Define KPIs and effectively drive CPIs and CPNU down, while identifying channels with high retention and viral follow-on
  • Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
  • Develop, deploy, analyze and disseminate comprehensive reporting
  • Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
  • Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our mission
  • Inspire, collaborate and propel external partners (Creative, Digital Agency, PR)
  • Help with the optimization of the end-to-end customer experience, lead and customer conversion, and cost per lead analysis

Basic Qualifications

  • 2+ years of traditional media buying experience
  • 1+ year of experience working with large data sets and complex analyses
  • Proficient in Excel and data analysis

Preferred Qualifications

  • Experience in gaming or large-scale social apps
  • Ability to quickly learn new technology platforms
  • Self-starter, ambitious, creative, and a team player
About Ring

Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.

Ring LLC is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Ring Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Ring LLC is proud to be an equal opportunity employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age

About Ring

Ring is on a mission to reduce crime in neighborhoods. With affordable solutions that work on any home, Ring is committed to offering smart security that’s accessible to everyone. Ring lets you stop crime before it happens. Because with Ring, you’re always home.

Want to learn more about Ring? Visit Ring's website.