CRM Manager - Ring Europe
Ring, Amsterdam, Netherlands
Your Ring of Security Starts at the Front Door
- Lead the development of comprehensive strategies that achieve activation and engagement goals, while working across marketing, product, analytics, design and app.
- Manage and ensure complete customer satisfaction throughout the lifecycle and report on key metrics related to on-boarding, member engagement, trial-to-member conversion, retention, and churn as well as NPS and reviews
- Manage our subscription business in Europe, increasing attach rate and revenue.
- Devise, launch, test and optimize campaigns across the customer lifecycle and within multiple channels including email, push notifications, and in-app messages.
- Work across multiple departments on customer segmentation and create localized e-mail communication approach across all European markets.
- Create A/B test variations for ongoing performance improvements.
- Partner with global CRM team and the product team to innovate meaningful member benefits, programs or feature improvements that differentiate Ring and delight customers.
- Partner with Customer Care team to operationalize segment-specific strategies and develop cross-channel programs and initiatives that increase member satisfaction.
- 6+ years experience in marketing and CRM with a focus in engagement and retention marketing throughout different portions of the life cycle.
- Strong strategy and analytics skills. Ability to set relevant KPI, perform deep-dive analysis, build dashboards and share insights.
- Experience in analyzing and driving customer LTV.
- Eye for great creative and copy, coupled with excellent customer instincts.
- Extensive experience with A/B testing and email marketing tools.
- Excellent written and spoken English, additional European languages a plus.
- Enthusiastic, passionate, and independent; thrives in a startup out of the box thinking environment.
- Able to lead projects and deliver results with limited resources.
Ring is on a mission to reduce crime in neighborhoods. With affordable solutions that work on any home, Ring is committed to offering smart security that’s accessible to everyone. Ring lets you stop crime before it happens. Because with Ring, you’re always home.
Want to learn more about Ring? Visit Ring's website.
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