Product Marketing Manager, Mobile

Rocket Lawyer, San Francisco

Helping 20 million people. Just like you.

About Rocket Lawyer
We believe everyone deserves access to simple and affordable legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over 20 million people create over 3 million legal documents, and answer over 30,000 legal questions.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role
Rocket Lawyer is seeking a uniquely talented Product Marketing Manager to drive adoption and engagement on mobile. A communicative collaborator, you will work closely with the Product and Marketing teams to achieve our overall revenue and customer experience goals. In this data-driven role, you are the expert on our mobile customers and your in-depth knowledge of mobile marketing best practices helps us to effectively to meet their needs. You are a natural-born problem solver who can do market research, gather customer insights, and drive go-to-market strategy, while still rolling up your sleeves to get things done.

A Day in the Life

  • Analyze qualitative and quantitative data to identify problems and pain points in the customer journey, as well as opportunities for growth
  • Work with marketing channel managers and product managers to design and implement solutions to those problems
  • Propose and test new mobile approaches to driving adoption and engagement
  • Stay up-to-date with competitors and understand the latest trends in the industry
  • Maintain detailed documentation of Rocket Lawyer’s product marketing initiatives
  • Create, manage and provide feedback on marketing messaging and product copy to ensure brand consistency across devices and platforms


  • A passion for our mission 
  • Strong copy and content writing capabilities
  • Domain expertise in product marketing. You are a problem solver in everything you develop to improve our customers’ experience and drive action.
  • Excellent project management skills and the ability to work both collaboratively and independently
  • Highly analytical and able to derive meaning from data
  • Ability to think critically
  • Ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously
  • Excellent communication skills, both written and verbal

Benefits & Perks

  • Fully paid Medical, Dental and Vision insurance for full-time employees
  • Unlimited PTO; take time when you need it and come back refreshed
  • Competitive salary packages
  • Commuter/Transit Program
  • 401k program
  • Flexible Spending Accounts (Medical and Dependent Care)
  • Life insurance and disability benefits
  • Your choice of a Mac or PC
  • Monthly onsite masseuse sessions“Red Friday” catered lunches
  • Company sponsored events, both on- and off-site

About Rocket Lawyer

Our laws were created to protect and empower us—as individuals, families and business owners—but many people don't get the help they need because of costly legal fees and complexity. At Rocket Lawyer, we want to change things by making legal services affordable, simple and available to more people than ever before. I'm proud to say that we've been able to build a service that millions of people rely upon. Every day we spend our time and resources making it easier for people to get the legal help they need, so they can focus on what's really important—taking care of their families and building strong businesses. We combine free legal documents and free legal information with access to affordable representation by licensed attorneys. With Rocket Lawyer On Call, you can create a Will for your family for free or incorporate a business free from legal fees. Then, because we know there's no replacement for qualified counsel, local attorneys are here to help when you need more guidance. With Rocket Lawyer you never have to go it alone. Our commitment to affordable and accessible legal services is at the heart of everything we do. Most attorneys and bar associations agree that much can and should be done to improve access to the law by reducing cost and complexity. We invite you to try our service and see why customers like Sean Reid say they're glad to have Rocket Lawyer On Call®. Together, we'll make the law work for you. Charley

Want to learn more about Rocket Lawyer? Visit Rocket Lawyer's website.