SEO & Content Marketing Manager - 313

Rocket Lawyer, London

Helping 20 million people. Just like you.

Duration: Full-Time

About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over 25 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About the Role
Rocket Lawyer is seeking a digital marketer to lead our legal content marketing efforts. You are a self-starter who can drive content strategy, and has SEO and writing experience. You can demonstrate an understanding of how to increase organic traffic using content marketing and drive business growth for both consumer and B2B brands.

You will develop a deep understanding of our customer needs and use data insights and search engine optimisation skills to develop and produce content that showcases our expertise both on our website and our partners websites. You will create content that website traffic and engagement.

What you will do

  • Drive Rocket Lawyer UK’s unpaid visit strategy.
  • Produce a quarterly content calendar highlighting and promoting new and existing content. 
  • Leverage distribution channels like our website, blog, SEO and SEM landing pages, direct emails, PR, influencers, social media, events, webinars, affiliates, and more. 
  • Review our competitors and conduct a content gap analysis to identify missed opportunities.
  • Optimise new and existing content using SEO tactics in line with best practice.
  • Update and maintain content onsite in line with company brand guidelines.
  • Develop on-page SEO strategies in line with best practices to drive organic traffic on the major search engines.
  • Conduct on-site analysis and keyword research to identify target keywords with potential growth opportunities and optimise where possible.
  • Develop an off-page SEO strategy to build key relationships with content partners.
  • Identify new opportunities for sourcing and creating high-value content, including crowd-sourcing, user-generated content, and third-party relationships.
  • Conduct backlink audits, manage backlink outreach and support the implementation of link-building strategies.
  • Maintain a strong understanding of the Google Algorithms, the core updates and potential penalties.
  • Navigate your way around systems like SEMRush, Google Analytics, Majestic SEO, Google Search Console and more.
  • Maintain a strong understanding of on-page and off-page SEO.
  • Produce regular reports detailing the success and failure of the SEO campaigns and identify areas for improvement.
  • Play an active role in defining SEO best practices and scalable processes.

What you should have

  • 2+ years of Content Management & SEO experience
  • A strong understanding of all aspects of SEO best practice and Google algorithm updates
  • Data-driven mind
  • Experience in research, analysis, testing, and reporting
  • Good understanding of content strategy and how SEO both supports and drives this
  • Great organisational skills with the ability to manage a range of deadlines across different projects
  • Strong knowledge and understanding of the key ranking factors
  • Experience and understanding of using Google Analytics
  • A very high standard of written and spoken English
  • Confident managing own schedule and time management
  • Strong knowledge in Digital Marketing best practices
  • A proactive, can-do attitude

Desirable skills

About Rocket Lawyer

Our laws were created to protect and empower us—as individuals, families and business owners—but many people don't get the help they need because of costly legal fees and complexity. At Rocket Lawyer, we want to change things by making legal services affordable, simple and available to more people than ever before. I'm proud to say that we've been able to build a service that millions of people rely upon. Every day we spend our time and resources making it easier for people to get the legal help they need, so they can focus on what's really important—taking care of their families and building strong businesses. We combine free legal documents and free legal information with access to affordable representation by licensed attorneys. With Rocket Lawyer On Call, you can create a Will for your family for free or incorporate a business free from legal fees. Then, because we know there's no replacement for qualified counsel, local attorneys are here to help when you need more guidance. With Rocket Lawyer you never have to go it alone. Our commitment to affordable and accessible legal services is at the heart of everything we do. Most attorneys and bar associations agree that much can and should be done to improve access to the law by reducing cost and complexity. We invite you to try our service and see why customers like Sean Reid say they're glad to have Rocket Lawyer On Call®. Together, we'll make the law work for you. Charley

Want to learn more about Rocket Lawyer? Visit Rocket Lawyer's website.